Tuesday 16 December 2014

Digital AM - BT to acquire EE, plus SapientNitro; Carat; Lenovo; Virgin Holidays

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Latest news

BT to acquire EE for £12.5bn in radical mobile shake-up
BT to acquire EE for £12.5bn in radical mobile shake-up
by Shona Ghosh
15 December 2014, 05:15PM
BT has confirmed it is in talks to buy mobile operator EE from current owners Deutsche Telekom and Orange for £12.5bn.
Kia appoints SapientNitro to handle digital across Europe
Kia appoints SapientNitro to handle digital across Europe
by Kate Magee
16 December 2014, 10:29AM
Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.
Carat hires Sally Silver as head of govt media team
Carat hires Sally Silver as head of govt media team
by Arif Durrani
16 December 2014, 09:34AM
Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.

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Lenovo jumps on selfie bandwagon with #Holiday360 Christmas campaign
Lenovo jumps on selfie bandwagon with #Holiday360 Christmas campaign
by Shona Ghosh
16 December 2014, 11:10AM
Lenovo has become the latest tech firm to tap the selfie phenomenon, by launching its #Holiday360 social campaign.
Citizen takes over Bullring for multimedia Christmas campaign
Citizen takes over Bullring for multimedia Christmas campaign
by Gurjit Degun
16 December 2014, 10:30AM
Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital screen, giant atrium banner and free Wi-Fi mobile homepage.
Virgin Holidays introduces VR-style tech with Google Cardboard and Disney tie-up
Virgin Holidays introduces VR-style tech with Google Cardboard and Disney tie-up
by Ben Bold
16 December 2014, 08:53AM
Virgin Holidays is introducing Google Cardboard and Disney MyMagic+ tech into its physical stores, enabling prospective customers to take virtual tours to destinations including Barbados, Mexico and Walt Disney World.
Broadband Delivery UK launches superfast campaign
Broadband Delivery UK launches superfast campaign
by Maisie McCabe
15 December 2014, 04:20PM
Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access.
Nissan and Microsoft call on next gen engineers to envisage future of 'connected cars'
Nissan and Microsoft call on next gen engineers to envisage future of 'connected cars'
by Ben Bold
16 December 2014, 08:26AM
Nissan has joined forces with Microsoft in a project to inspire the UK's next generation of engineers, calling on entrants to conceive new ideas for "connected" cars.
The 4 rules of content marketing
The 4 rules of content marketing
by Matt Redman
15 December 2014, 04:30PM
Matt Redman, the UK content and social lead of Wunderman Live, explains the four things agencies need to think about before embarking on content marketing.
Viral review: Facebook finds its humanity with quirky series
Viral review: Facebook finds its humanity with quirky series
by Unruly
15 December 2014, 11:30AM
Social video expert Unruly reviews the latest social video series by Facebook
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