Monday, 15 December 2014

Breaking news from Brand Republic - Apple rolls out emotionally-charged Christmas ad, plus TfL; Amazon; Dave Trott; X Factor

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Apple tugs heart and guitar strings in emotionally-charged Christmas ad
Apple tugs heart and guitar strings in emotionally-charged Christmas ad
by Ben Bold
15 December 2014, 09:42AM
A young woman jams over the top of an old vinyl recording of her grandmother singing unaccompanied, using Apple's hardware and software to lay down backing music and bridge the generation gap, in an emotive spot from the tech giant.
TfL fails to find New Year's Eve travel sponsor to replace Diageo
TfL fails to find New Year's Eve travel sponsor to replace Diageo
by Maisie McCabe
15 December 2014, 08:47AM
Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.
Amazon merchants hit by computer glitch that cut prices to as little as a penny
Amazon merchants hit by computer glitch that cut prices to as little as a penny
by Ben Bold
15 December 2014, 08:44AM
Amazon merchants were hit by a third-party software glitch that led to thousands of prices being slashed to 1p over the weekend, with observant consumers exploiting the error and buying up tens of thousands of inadvertent bargains.

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Dave Trott: What's a connection?
Dave Trott: What's a connection?
by Dave Trott
12 December 2014, 02:40PM
A week or so ago, the BBC asked me onto a radio programme.
The X Factor final to generate �6m in ad revenue
The X Factor final to generate �6m in ad revenue
by Maisie McCabe
12 December 2014, 11:28AM
ITV could generate �6 million in ad revenue from The X Factor final this weekend, as Ben Haenow, Andrea Faustini and Fleur East battle it out for the 2014 crown.
Richard Dunmall: Four media trends that will shape 2015
Richard Dunmall: Four media trends that will shape 2015
by Richard Dunmall
15 December 2014, 09:28AM
There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media.
Boots takes #SpecialBecause campaign to the streets for Christmas
Boots takes #SpecialBecause campaign to the streets for Christmas
by Charlotte McEleny
12 December 2014, 12:02PM
Boots has taken #SpecialBecause to real customers in a social media boost for its Christmas campaign, surprising them festive experiences.
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