Tuesday 9 December 2014

The Wall > A mobile future: Is this the key to music industry survival?

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A mobile future: Is this the key to music industry survival?
Bobby Simms
09 December 2014, 9:53AM

Music FestivalThe future of music consumption has become a public affair. The recent struggle between Spotify and Taylor Swift being a fine example. How are artists, managers, record labels and brands expected to build a business in the age of ‘free’ music?

Can Crocs empire strike back with Star Wars partnership?
Chris J Reed
08 December 2014, 11:45PM

CrocsIn a cool, cool galaxy far, far away Star Wars became the greatest movie franchise ever made. Many years later the Empire has taken over the asylum and started doing corny brand partnerships with gimmicky shoes that even Jar Jar Binks would turn down.

WWI and hashtag campaigns top 2014 digital content list
Rachel Bull
08 December 2014, 11:40AM

Poppies, image by Mark Skarratts:FlickrHashtag campaigns and the Tower of London poppy installation dominated digital content in 2014, according to a new list compiled by The Huffington Post UK and Ogilvy PR London.

The C Word list 2014 profiles the best of the videos, photos and words that we have viewed, liked and shared online this year.

7 social trends you need to know for 2015
Harry Cymbler
08 December 2014, 8:05AM

Social mediaTis the season for all-knowing prediction stories, folks. Today is the turn of social media trends and how brands can make the most of them.

1) Predictive social analysis

What is it: Predictive analysis with real consumer benefits.

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