Friday 5 December 2014

Breaking news from Brand Republic - BMW, Uber, IPA, Co-op, Giffgaff, VisitBritain

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BMW taps into sharing economy with launch of DriveNow across London
BMW taps into sharing economy with launch of DriveNow across London
by Sarah Spary
05 December 2014, 09:10AM
BMW is one of the latest brands to tap into the 'sharing economy' as it rolls out its car sharing scheme DriveNow in London, a response to huge growth in urban living.
IPA appoints Tom Knox as president
IPA appoints Tom Knox as president
by Maisie McCabe
04 December 2014, 04:30PM
The IPA has appointed Tom Knox, the chairman of DLKW Lowe, as its new president, replacing Ian Priest.
Johnnie Walker and Uber team up to offer free taxis this Christmas
Johnnie Walker and Uber team up to offer free taxis this Christmas
by Sarah Spary
05 December 2014, 09:32AM
Johnnie Walker has partnered with Uber to offer consumers a free "safe ride home" and encourage responsible drinking over the festive season.
Co-op to support British produce with �1.5bn investment
Co-op to support British produce with �1.5bn investment
by Sara Spary
05 December 2014, 12:01AM
The Co-operative has today announced a �1.5bn investment over three years to source all its own brand produce from British farmers.
Giffgaff looks to build creative roster
Giffgaff looks to build creative roster
by James Swift
05 December 2014, 08:50AM
Giffgaff, the SIM-only mobile network, is abandoning its one-agency structure and is building a roster of creative shops.
Make people happy: ex-White Stuff boss and campaigner Sally Bailey on leadership
Make people happy: ex-White Stuff boss and campaigner Sally Bailey on leadership
by Sally Bailey
05 December 2014, 07:00AM
Former chief executive of retailer White Stuff and merchandising director of Topshop, Sally Bailey is also a trustee of The Eve Appeal and The Fawcett Society. She tells Marketing that it's possible to balance principles and a career.
VisitBritain taps Chinese nicknaming habit in �1.6m Oriental campaign
VisitBritain taps Chinese nicknaming habit in �1.6m Oriental campaign
by Shona Ghosh
05 December 2014, 08:00AM
Quintessentially British institutions such as Hadrian's Wall, Land's End and the Devonshire cream tea will get their own Chinese nicknames in a �1.6m tourism push by VisitBritain.
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