Digital AM - Starbucks and Asda drive Christmas footfall with location-based mobile ads, plus Mattessons; Ted Baker; Samsung; Honda

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Starbucks and Asda drive Christmas footfall with location-based mobile ads by Shona Ghosh 02 December 2014, 09:25AM Starbucks and Asda have rolled out location-based mobile ad campaigns in a bid to drive footfall to local stores over the key Christmas period. Mattessons extends relationship with Saatchis by Gurjit Degun 02 December 2014, 09:39AM Kerry Foods has extended its relationship with Saatchi & Saatchi London by appointing Saatchi & Saatchi X, the shopper marketing agency, to work on Mattessons Fridge Raiders. Ted Baker lets people choose their own festive adventure on Instagram by Charlotte McEleny 02 December 2014, 10:35AM Ted Baker has chosen Instagram as the digital focus for its festive activity, creating a 'choose your own adventure' competition. PROMOTION Programmatic Marketing: Demystifying Real-Time Advertising [Webcast] 4 December, 3pm GMT Tune in to understand how programmatic marketing can help you run efficient, personalised and ultimately more profitable campaigns. Save Your Spot Samsung's top marketer could take fall for weak mobile sales by Shona Ghosh 02 December 2014, 09:15AM Samsung's prominent marketing chief DJ Lee is reportedly set to leave the company, after mobile profits tanked in the third quarter. Honda's Twitter account gets 'hacked' by Skeletor by Shona Ghosh 01 December 2014, 05:00PM Honda has apparently faked a hack of its own Twitter account, handing the @Honda handle to its ad mascot Skeletor. BMW brings pay-as-you-go scheme to London as 'sharing economy' gains traction by Shona Ghosh 01 December 2014, 12:09PM BMW is set to bring its car sharing scheme, DriveNow, to London next year, as it looks to reap the rewards of the 'sharing economy'. Latest jobs Senior Account Manager Recruiter createselect Salary Up to £38K pa, depending on experience Location London (Central), London (Greater) Freelance Senior Branding Designer Recruiter Purple Consultancy Salary £230 - £250 per day Location London Sponsorship Account Manager / Sales Recruiter Guru Careers Salary £25 - 28k + OTE (£40k Y1 - Uncapped) Location Based in the City, London (EC2) Freelance Senior Designer Branding Recruiter Purple Consultancy Salary £200 - £250 per day Location London Account Manager Recruiter Purple Consultancy Salary £25000 - £32000 per annum Location London Account Director Recruiter Purple Consultancy Salary £55000 - £60000 per annum Location London From the blogs 3 marketing trends to watch in 2015 Nick Rappolt 01 December 2014, 11:30AM The problem with Amazon? It's trying to be too cool Carsten Kraus 01 December 2014, 11:25AM The art of trend spotting Myles Ritson 01 December 2014, 11:03AM The Steve Jobs dilemma: digital advocacy vs low-tech parenting Abhay Kumar 28 November 2014, 10:56AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders