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| | | | | Giffgaff, the SIM-only mobile network, is abandoning its one-agency structure and is building a roster of creative shops. | | | | | | The IPA has appointed Tom Knox, the chairman of DLKW Lowe, as its new president, replacing Ian Priest. | | | | | | Arthur Sadoun is the Publicis Worldwide boss and an exec going places in a hurry at the network. John Tylee meets the man who many consider to be Maurice Lévy's heir apparent. | | | | | | Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with a video on Facebook featuring dads dancing to dubstep, generating one million views in two days. | | | | | | Wieden & Kennedy London has won Tyrrells creative advertising account without a pitch. | | | | | | Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix. | | | | | | We asked eight agency chiefs to reflect on the highlights, low points and central themes that dominated this year. | | | | | | Cadillac has appointed Publicis Worldwide to its creative account. | | | | | | Coca-Cola has appointed a group of WPP agencies to handle its communications activity around the Uefa Euro 2016 football tournament. | | | | | | A campaign that gives classic literature "the client treatment" has been launched to promote the Winston Fletcher Fiction Prize. | | | | | | We Buy Any Car, the used car buyer, has reappointed Driven to handle its £15 million creative account following a competitive pitch. | | | | | | For teens and millennials, the authority of endorsements has shifted from the show pony to the subject-matter expert.
| The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | Promoted | | | | | In this age of immediacy, when short-termism rules, advertising could do worse than (re)learn some lessons from the product and platform builders | | | | | | Nowhere else in the world will you find the creative flavours cooked up in Amsterdam's collaborative kitchen | | | ________ | | | | | |
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