Digital AM - Apple rolls out emotionally-charged Christmas ad, plus Xbox; Amazon; Spar; Airbnb

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Apple tugs heart and guitar strings in emotionally-charged Christmas ad by Ben Bold 15 December 2014, 09:42AM A young woman jams over the top of an old vinyl recording of her grandmother singing unaccompanied, using Apple's hardware and software to lay down backing music and bridge the generation gap, in an emotive spot from the tech giant. Honda launches Xbox challenge in 'the other side' activity by Kate Magee 15 December 2014, 10:53AM Honda has launched an interactive gaming experience on Xbox One to promote its racing heritage and new car model, the Civic Type R. Amazon merchants hit by computer glitch that cut prices to as little as a penny by Ben Bold 15 December 2014, 08:44AM Amazon merchants were hit by a third-party software glitch that led to thousands of prices being slashed to 1p over the weekend, with observant consumers exploiting the error and buying up tens of thousands of inadvertent bargains. PROMOTION Secrets to Engage the Mobile Consumer This report outlines how leading marketers are improving customer experiences by delivering targeted push notifications to customers’ mobile devices. Download your free copy Spar seeks younger audience with mobile focus by Sara Spary 15 December 2014, 10:40AM Convenience retailer Spar is rolling out a mobile "shop and win" campaign to drive a "reappraisal" of the brand among younger shoppers. Airbnb and KLM extend partnership following 'pimped up' aircraft stunt by Ben Bold 15 December 2014, 10:24AM Airbnb has extended its commercial partnership with KLM, giving the accommodation brand a presence on the airline's travel guide, emails and on KLM's accommodation listings. RAB launches app for agencies to produce demo radio ads by Arif Durrani 12 December 2014, 11:30AM The Radio Advertising Bureau (RAB) has launched an iPhone app called Aerials EarApp, designed to enable advertising creatives to produce "demo" radio ads on their smartphone. Wave a magic wand over marketing - Video Part 1 by Staff 12 December 2014, 10:43AM In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Mat Finch (Warner Leisure Hotels), Martin Moll (Honda) and Adrian Mooney. Latest jobs Marketing Manager Recruiter Fidelity Worldwide Investment Salary Dependent on Experience Location Surrey Account Manager Recruiter Stopgap Salary £136 per day Location London Investment Content Writer Recruiter Major Players Salary £60000 - £65000 per annum Location London Digital Marketing Exec/ Manager Recruiter Stopgap Salary £170 per day Location London Communications Manager Recruiter Stopgap Salary £55000 - £60000 per annum Location London Client Director Recruiter Aspire Salary £85000 - £95000 per annum Location London From the blogs Why brands should spend longer writing their promoted trends Alex King 15 December 2014, 10:17AM 6 things a programmatic advertising partner should provide Chris Dobson 15 December 2014, 8:45AM YouTube views still stand for something Danny Weitzkorn 12 December 2014, 9:30AM How brands can join the wearable revolution John Newbold 12 December 2014, 9:06AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders