Breaking news from Brand Republic - McDonald's, Alan Rusbridger, Ocado, Thinkbox, plus The Annual 2014

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news McDonald's serves up 22 million books for kids by Sara Spary 11 December 2014, 09:21AM McDonald's has given away more than 22 million books as part of its 'Happy Readers' campaign, which launched in January 2013 in a bid to "evolve" how parents perceive the brand. Rusbridger to step down as editor-in-chief of Guardian after 20 years by Arif Durrani 10 December 2014, 04:32PM Alan Rusbridger will step down as editor-in-chief of Guardian News & Media in the summer of 2015, ending 20 years as one of the UK's most influential and outspoken editorial leaders. Ocado posts fourth quarter sales boost by Sara Spary 11 December 2014, 09:36AM Ocado has posted a rise in retail sales, up 14.9% in the 16 weeks to 30 November, compared with the same period last year, driven by an ongoing "shift" towards online in a challenging market. Harvey the dog finds love in his final Thinkbox ad by James Swift 11 December 2014, 08:30AM Harvey the dog finds love in his third and final ad for Thinkbox, the commercial TV marketing body. PROMOTION How to Balance Creativity with Accountability How do you put a price on the intangible? This report addresses some of the burning questions facing the creative industry. Download your free copy The Annual 2014 Campaign's industry round-up Medium of the Year 2014: Facebook by Staff 11 December 2014, 08:00AM After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014. Media Agency of the Year 2014: MediaCom by Staff 11 December 2014, 08:00AM Another stellar year for the reigning champion saw planning advances produce truly connected campaigns, while deeper creative and technical partnerships impressed the awards judges. Advertising Agency of the Year 2014: Adam & Eve/DDB by Staff 11 December 2014, 08:00AM That the magic created at an independent start-up was recreated so quickly in a marcoms leviathan is some feat. No doubt all the clients and juries who sided with the agency in 2014 would agree. Digital Innovation Agency of the Year 2014: R/GA London by Staff 11 December 2014, 08:00AM Placing its faith in Beats has paid off handsomely for the London outpost of the US digital giant, but quality work for Heineken, Google and Unilever illustrated the agency's strength in depth. Latest jobs Marketing Manager Recruiter Fidelity Worldwide Investment Salary Dependent on Experience Location Surrey Senior Account Manager Recruiter Impact Marketing Salary �28k to �30k plus bonus Location London (Greater) Shoreditch/Dalston French Digital Marketing Executive - Aviation Recruiter GoodEgg Digital Salary �30k + Benefits and Options Location St Albans, Hertfordshire Digital Marketing Manager Recruiter GoodEgg Digital Salary To �40k + Great Benefits Location Peterborough, Cambridgeshire Head of Affiliate Marketing - Leading Agency Recruiter GoodEgg Digital Salary �40-60k + Bonus and Bens Location London (Central), London (Greater) SENIOR ACCOUNT DIRECTOR/GROUP ACCOUNT DIRECTOR - shopper marketing agency - London Recruiter Judi Patton Salary �50-65k dependent on experience plus benefits Location London (Central), London (Greater) From the blogs Why are brands like IBM so bad at B2B marketing? Chris J Reed 10 December 2014, 11:25PM Kim Kardashian posts Instagram's most-liked image of 2014 Susan Billinge 10 December 2014, 10:27AM The new C-word in marketing Paul Marsden 10 December 2014, 9:48AM Manage my bulletins Unsubscribe from bulletin � Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders