Thursday, 18 December 2014

Breaking news from Brand Republic - Rihanna, celebrity turkeys, Thomas Cook, Blackberry, Jameson

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Puma names pop star Rihanna as global ambassador
Puma names pop star Rihanna as global ambassador
by Sara Spary
18 December 2014, 08:49AM
Puma has named Rihanna as its global ambassador and creative director for womenswear, as it looks to grow its share of women's leisurewear.
Top 10 celebrity turkeys of the year
Top 10 celebrity turkeys of the year
by Staff
18 December 2014, 09:52AM
Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.
Thomas Cook taps Pinterest aesthetic for 'Real Good Times' Christmas booking campaign
Thomas Cook taps Pinterest aesthetic for 'Real Good Times' Christmas booking campaign
by Shona Ghosh
18 December 2014, 09:00AM
Thomas Cook has drawn inspiration from Pinterest and Instagram for this year's Christmas booking campaign, called 'Real Good Times'.
Blackberry develops Classic phone with focus on keyboard and functionality
Blackberry develops Classic phone with focus on keyboard and functionality
by Sara Spary
18 December 2014, 08:35AM
BlackBerry has launched the Classic smartphone model with a keyboard, to tap into business customers.
Warner Leisure hires Now to create new brand vision
Warner Leisure hires Now to create new brand vision
by Kate Magee
18 December 2014, 09:29AM
Warner Leisure, owned by the Bourne Leisure, has appointed Now without a pitch.
Jameson collaborates with Wild Beasts and illustrator on GIF novel
Jameson collaborates with Wild Beasts and illustrator on GIF novel
by Charlotte McEleny
17 December 2014, 04:21PM
Jameson Whiskey is behind a new collaboration between musicians Wild beasts and illustrator Mattis Dovier, resulting in a GIF-based novel.
MediaCom wins global media planning business for Mars
MediaCom wins global media planning business for Mars
by Arif Durrani
18 December 2014, 07:00AM
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.
Coke to sponsor Rugby World Cup 2015
Coke to sponsor Rugby World Cup 2015
by Sara Spary
17 December 2014, 11:10AM
Coca-Cola has confirmed it will be the official sponsors of Rugby World Cup 2015, building on its long standing partnership with the sports event. It will be the soft drink, sports drink and water supplier.
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