The Wall > 3 marketing trends to watch in 2015

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list 3 marketing trends to watch in 2015 Nick Rappolt 01 December 2014, 11:30AM As 2014 comes to a close in a rapidly-evolving industry, the year ahead looks as dynamic as ever for marketers. Nick Rappolt, chief executive officer of experience design agency Beyond, looks ahead to three of the marketing trends with the biggest business potential. The problem with Amazon? It's trying to be too cool Carsten Kraus 01 December 2014, 11:25AM Amazon’s losses were almost $400m down on last year. The retail giant’s third-quarter financial earnings report showed dramatically increased sales, but surprise losses of over $400m. It got me thinking. Why do people buy from Amazon today? The art of trend spotting Myles Ritson 01 December 2014, 11:03AM As humans we all have an insatiable desire to know the future - to know gives us the power to pre-empt, to be rich, safe and most importantly to be right. The Steve Jobs dilemma: digital advocacy vs low-tech parenting Abhay Kumar 28 November 2014, 10:56AM As one of the architects of our technological present, Steve Jobs was undeniably a champion of new media, but like many of us in the industry he was also mindful of the effects that the digital world would have on his children and sought to be a lo-fi parent. Latest jobs PR Account Director Recruiter Brand Recruitment Salary £50000 per annum Location Cambridge Account Manager / Scientific Account Manager Recruiter Guru Careers Salary £30 - 40k (DOE) Location Based in London (SW1) Brand Planner or Brand Strategist (called Insights Manager internally) Recruiter Girl Hub. Salary Competitive Location Ethiopia (ET) Marketing Executive - Women's Fashion Recruiter Jarlett de Grouchy Salary £22000.00 - £26000.00 per annum Location Whyteleafe Senior Account Manager Recruiter Impact Marketing Salary £28k to £30k plus bonus Location London (Greater) Shoreditch/Dalston Freelance Packaging Artworker Recruiter Aspire Salary £25 - £35 per hour Location London Latest news from Brand Republic Prince Harry and celebs share their secrets for World Aids Day campaign by James Swift, 01 December 2014, 09:02AM EBay appoints Naked for European social media by Kate Magee, 01 December 2014, 09:23AM Vodafone rumoured to be in talks to buy Tesco's Blinkbox by Shona Ghosh, 01 December 2014, 11:02AM Barclays gets technical with launch of video banking service by Sara Spary, 01 December 2014, 08:25AM Argos Cyber Monday: half of traffic will come from phones and tablets by Sara Spary, 01 December 2014, 07:37AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders