| Seven ways that brands can get the most out of Instagram | | Tamara Littleton | | 02 December 2014, 4:33PM |  People have shared more than 16 billion photos on Instagram to date. With an average of 55 million photos uploaded each day, Instagram is a social media platform worth exploring.
Although research shows that the engagement rate of Instagram posts is 15 times higher than those made on Facebook, SocialBakers reported that 23 per cent of marketers weren't planning to prioritise the channel in 2014.
| | | | Ebook landscape transformed as consumer behaviour evolves | | Rachel Bull | | 02 December 2014, 4:31PM |  The ever-changing ebook landscape has evolved once again - tablets and kindles are history.
A recent survey commissioned by Publishing Technology reveals that mobile phone reading is now the dominating force in ebooks.
| | | | 3 marketing trends to watch in 2015 | | Nick Rappolt | | 01 December 2014, 11:30AM |  As 2014 comes to a close in a rapidly-evolving industry, the year ahead looks as dynamic as ever for marketers.
Nick Rappolt, chief executive officer of experience design agency Beyond, looks ahead to three of the marketing trends with the biggest business potential.
| | | | The problem with Amazon? It's trying to be too cool | | Carsten Kraus | | 01 December 2014, 11:25AM |  Amazon’s losses were almost $400m down on last year. The retail giant’s third-quarter financial earnings report showed dramatically increased sales, but surprise losses of over $400m. It got me thinking. Why do people buy from Amazon today?
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