| | | | How brands can join the wearable revolution | | John Newbold | | 12 December 2014, 9:06AM |  As we wait for the arrival of the hotly anticipated Apple Watch in the New Year, in the last month we also heard that Samsung and LG are in the process of adding new, potentially more fashionable, smartwatches to their ranges.
| | | | Digital - the poster boy of 2015 | | Shaun Gregory | | 12 December 2014, 8:26AM |  Digital billboards have been in the news over the last few weeks. NYC's Times Square has landed the world’s biggest – it stretches an entire block on Broadway.
Piccadilly Circus' digital screens have also hit the headlines. TDK is not renewing its contract, teeing up a bidding process that will attract the planet's biggest brands.
| | | | Marketing needs to reconnect with the digital opportunity | | Matt Holt | | 11 December 2014, 10:01AM |  The 'D' word. At its mention, do your eyes light up or do you recoil?
Certainly no one can argue with the potential value of digital. It has transformed businesses – companies that 'go digital' are two to four times more valuable to investors than those that don't(1). It has transformed countries – in the past five years the internet has accounted for 21% of GDP growth in mature markets (2).
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