Tuesday 16 December 2014

Breaking news from Brand Republic - Sharon White confirmed as Ofcom chief, plus BT; Burberry; Virgin Holidays; Microsoft

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BT in talks to buy EE for �12.5bn
BT in talks to buy EE for �12.5bn
by Maisie McCabe
16 December 2014, 08:41AM
BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for �12.5 billion.
Sharon White confirmed as Ofcom chief
Sharon White confirmed as Ofcom chief
by Maisie McCabe
16 December 2014, 09:48AM
Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards.
Burberry pairs Naomi Campbell and Jourdan Dunn for summer 2015 campaign
Burberry pairs Naomi Campbell and Jourdan Dunn for summer 2015 campaign
by Shona Ghosh
16 December 2014, 09:07AM
Burberry has put two black British models at the heart of its summer 2015 campaign for the first time, uniting Naomi Campbell and Jourdan Dunn.

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Virgin Holidays introduces VR-style tech with Google Cardboard and Disney tie-up
Virgin Holidays introduces VR-style tech with Google Cardboard and Disney tie-up
by Ben Bold
16 December 2014, 08:53AM
Virgin Holidays is introducing Google Cardboard and Disney MyMagic+ tech into its physical stores, enabling prospective customers to take virtual tours to destinations including Barbados, Mexico and Walt Disney World.
Sunshine expands with business director
Sunshine expands with business director
by James Swift
16 December 2014, 09:34AM
Sunshine, the start-up creative agency, has hired Sophie Tait as its business director, looking after Baileys.
Nissan and Microsoft call on next gen engineers to envisage future of 'connected cars'
Nissan and Microsoft call on next gen engineers to envisage future of 'connected cars'
by Ben Bold
16 December 2014, 08:26AM
Nissan has joined forces with Microsoft in a project to inspire the UK's next generation of engineers, calling on entrants to conceive new ideas for "connected" cars.
Broadband Delivery UK launches superfast campaign
Broadband Delivery UK launches superfast campaign
by Maisie McCabe
15 December 2014, 04:20PM
Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access.
The 4 rules of content marketing
The 4 rules of content marketing
by Matt Redman
15 December 2014, 04:30PM
Matt Redman, the UK content and social lead of Wunderman Live, explains the four things agencies need to think about before embarking on content marketing.
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