Media PM - Buzzfeed, Save The Children, the Kevin Bacon Commercial Generator, Lucy Sinclair

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10th December 2014

Will Hayward: 'Why 2014 was such a significant year for Buzzfeed' In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice present of Europe, Will Hayward. Save the Children appoints SapientNitro for digital transformation Save The Children has hired SapientNitro for a major digital transformation project. Online platform lets brands create Kevin Bacon-fronted video ads for free Are you like EE and fancy a bit of Bacon in your advertising? If the answer's 'yes', then you'll be excited to hear about the 'Kevin Bacon Bacon Commercial Generator' - a free-to-use online platform that lets small businesses exploit the ubiquitous star's fame to promote their wares. My Media Week: Lucy Sinclair This week, Lucy Sinclair, chief marketing officer, Johnston Press is inspired by fearless innovation in the Land of the Midnight Sun. Monocle launches The Forecast annual title Monocle, the global business and lifestyle publisher, has launched an annual called The Forecast. Who will be Campaign's Agency of the Year? Campaign will publish its Annual tomorrow, naming its Agency of the Year, Media Agency of the Year, Digital Innovation Agency of the Year and Customer Engagement Agency of the Year. Tablets set to overtake laptops as the second screen for TV viewing Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox. Watch YouTube's top 10 trending videos of the year A video of a dog dressed as a giant spider that tricks passers-by into thinking it is killing people has become the top trending film on YouTube globally. Vice Films partners 20th Century Fox Vice, the global youth media company, has formed a partnership with 20th Century Fox to launch Vice Films, a one-stop-shop for up and coming talent in the movie business. Agencies urged to raise concerns over Premier Foods' investment payment scheme Agencies that work with Premier Foods are being urged to contact the Marketing Agencies Association's Pitch Watchdog anonymously to flag concerns over controversial 'pay to stay' payments, as it calls on government to take action. Latest blogs Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Fraud is a dirty word, but it validates programmatic Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Why the media industry is still a gentleman's club Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. Media first, ego second for great comms planning Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Commercial Director - Sales , Formula Won To £75k doe + great bonus & bens, London (Central), London (Greater) Social Media Executive – mobile marketing agency , Section:Media Ltd To £25k + bens (DOE), London (Central), London (Greater) New Business Development Executive , Formula Won £25-30k doe + OTE £15k plus + bens, London (Central), London (Greater) Distribution & Partnerships Manager , Formula Won £30k + good bonus, London (Central), London (Greater) RTB Account Manager , Aspire £35000.00 - £42000.00 per annum, London

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