| | | Latest news
| | | | | Winning Campaign's Advertising Agency of the Year is a "validation of all the hard work" that Adam & Eve/DDB has put in this year, according to Ben Priest, the agency's founding partner and executive creative director. | | | | | | | John Lewis's "Monty the penguin" was the most compelling Christmas ad of 2014, according to research by facial recognition analysts. | | | | | | Kia Motors Europe has appointed SapientNitro to be its lead European digital agency. | | | | | | Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards. | | | | | | BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion. | | | | | | The outstanding leaders of the UK's media agencies in 2014 revealed. | | | | | | Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network. | | | | | | Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital screen, giant atrium banner and free Wi-Fi mobile homepage. | | | | | | Sunshine, the start-up creative agency, has hired Sophie Tait as its business director, looking after Baileys. | | | | | | Matt Redman, the UK content and social lead of Wunderman Live, explains the four things agencies need to think about before embarking on content marketing. | | | | | | Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access. | | | | | | Ogilvy & Mather has appointed Ben Richards as worldwide chief strategy officer, a new role that reports directly to the worldwide chairman and chief executive, Miles Young. | | | | | | Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research. | | | Promoted | | | | | A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge. | | | | | | Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate. | | | ________ | | PROMOTION How to Balance Creativity with Accountability How do you put a price on the intangible? This report addresses some of the burning questions facing the creative industry. Download your free copy
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