Tuesday 16 December 2014

Agency of the Year, Top 20 creative directors, John Lewis, Kia Motors, Ofcom, BT, Top 10 media suits, Carat, Citizen

  

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Latest news
Agency of the Year is the 'ultimate approval' says Adam & Eve/DDB
by Gurjit Degun,
16 December 2014, 09:18AM
Agency of the Year is the 'ultimate approval' says Adam & Eve/DDB
Winning Campaign's Advertising Agency of the Year is a "validation of all the hard work" that Adam & Eve/DDB has put in this year, according to Ben Priest, the agency's founding partner and executive creative director.
Top 20 creative directors
16 December 2014, 10:00AM
Top 20 creative directors
Monty the penguin tops engagement study
by James Swift,
16 December 2014, 09:23AM
Monty the penguin tops engagement study
John Lewis's "Monty the penguin" was the most compelling Christmas ad of 2014, according to research by facial recognition analysts.
Kia appoints SapientNitro to handle digital across Europe
by Kate Magee,
16 December 2014, 10:29AM
Kia appoints SapientNitro to handle digital across Europe
Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.
Sharon White confirmed as Ofcom chief
by Maisie McCabe,
16 December 2014, 09:48AM
Sharon White confirmed as Ofcom chief
Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards.
BT in talks to buy EE for £12.5bn
by Maisie McCabe,
16 December 2014, 08:41AM
BT in talks to buy EE for £12.5bn
BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.
Top 10 media suits
16 December 2014, 08:00AM
Top 10 media suits
The outstanding leaders of the UK's media agencies in 2014 revealed.
Carat hires Sally Silver as head of govt media team
by Arif Durrani,
16 December 2014, 09:34AM
Carat hires Sally Silver as head of govt media team
Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network.
Citizen takes over Bullring for multimedia Christmas campaign
by Gurjit Degun,
16 December 2014, 10:30AM
Citizen takes over Bullring for multimedia Christmas campaign
Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital screen, giant atrium banner and free Wi-Fi mobile homepage.
Sunshine expands with business director
by James Swift,
16 December 2014, 09:34AM
Sunshine expands with business director
Sunshine, the start-up creative agency, has hired Sophie Tait as its business director, looking after Baileys.
The 4 rules of content marketing
by Matt Redman,
15 December 2014, 04:30PM
The 4 rules of content marketing
Matt Redman, the UK content and social lead of Wunderman Live, explains the four things agencies need to think about before embarking on content marketing.
Broadband Delivery UK launches superfast campaign
by Maisie McCabe,
15 December 2014, 04:20PM
Broadband Delivery UK launches superfast campaign
Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access.
Ogilvy & Mather names Ben Richards global strategy chief
by Matthew Rothenberg,
15 December 2014, 01:30PM
Ogilvy & Mather names Ben Richards global strategy chief
Ogilvy & Mather has appointed Ben Richards as worldwide chief strategy officer, a new role that reports directly to the worldwide chairman and chief executive, Miles Young.
Commercial opportunity as TV meets human need for bonding
by Arif Durrani,
16 December 2014, 10:20AM
Commercial opportunity as TV meets human need for bonding
Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research.
Promoted
Campaign CityLive Challenge: Where smart tech meets street fun
by Suzanne Bidlake,
04 December 2014, 09:00AM
Campaign CityLive Challenge: Where smart tech meets street fun
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Looking for utopia with agencies in Amsterdam
by Philip Smith,
04 December 2014, 09:00AM
Looking for utopia with agencies in Amsterdam
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

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Also in the news

Lenovo jumps on selfie bandwagon with #Holiday360 Christmas campaign
by Shona Ghosh, 16 December 2014, 11:10AM
News UK appoints Omnicom's Chris Amor as trading director
by Arif Durrani, 16 December 2014, 10:30AM
Burberry pairs Naomi Campbell and Jourdan Dunn for summer 2015 campaign
by Shona Ghosh, 16 December 2014, 09:07AM
Virgin Holidays introduces VR-style tech with Google Cardboard and Disney tie-up
by Ben Bold, 16 December 2014, 08:53AM
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Latest Work

Apple "the song" by Apple and TBWA\Media Arts Lab
15 December 2014, 06:20PM
Apple
A girl finds a recording of her grandmother singing Love Is Here To Stay and uses technology to turn it into a duet in Apple's new Christmas ad. It falls short of soppy, but the spot is clearly intended to tug at people s heartstrings; the grandmot...
Unicef "this Christmas" by Forsman & Bodenfors
15 December 2014, 05:32PM
Unicef
Father Christmas is surprised to find that a home has been hastily abandoned by its occupants in a new ad for Unicef. Forsman Bodenfors created the spot, which will air run in Sweden and shows Santa wandering around a house that a family was forced...
Cirro "gadget" by Carbon Digital
15 December 2014, 11:00AM
Cirro
The electronic-cigarette brand Cirro has released a TV ad parodying the James Bond films. Carbon Digital created the spot, in which an overweight version of Bond gets a briefing from a female character who is based on the gadget-obsessed "Q" about a ...
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