Media AM - Google, Ofcom, Haymarket, DCM, Auto Trader

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17th December 2014

Google launches 2014 Zeitgeist video Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine. Commercial opportunity as TV meets human need for bonding Television content meets a fundamental human need for group and familial bonding like no other media, and advertisers benefit from the strong engagement, according to new research. Sharon White confirmed as Ofcom chief Sharon White, the second permanent secretary at HM Treasury, will be the next chief executive of the broadcasting regulator Ofcom, replacing Ed Richards. Managing director Jane Macken leaves Haymarket after 26 years Jane Macken, managing director of Haymarket Business Media, home to Campaign, Marketing and PR Week, is leaving the publishing group after 26 years in the company. Karen Stacey to replace Simon Rees at DCM Simon Rees is stepping down as chief executive of the Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey. Auto Trader to launch £6.5 million TV ad on Boxing Day Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car. Burberry offers personalised Christmas gift advice on Twitter Burberry is coming to the aid of last-minute Christmas shoppers with the launch of a personal gift advice service on Twitter. Richard Dunmall: Four media trends that will shape 2015 There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Will Hayward: 'Why 2014 was such a significant year for Buzzfeed' In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice president of Europe, Will Hayward. Stuart Taylor: '2015 will be the year of context for OOH' As out of home ad revenue looks set to soar through the £1 billion mark, 2015 will bring much to strengthen the growing confidence of a medium transforming itself at a rate of knots, says Stuart Taylor, chief executive of Kinetic UK. Latest blogs Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Fraud is a dirty word, but it validates programmatic Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Why the media industry is still a gentleman's club Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. Media Sales Director , Archant £50k basic with bonus potential upto 35% of salary, car, Stevenage, Hertfordshire International Media Executive (Graduate): Global Media Consulting firm - £19K + Benefits , Hanson Search Salary: £19k + Excellent benefit package, London (Central), London (Greater) Head of Video, leading ad tech platform , Ultimate Asset £55000 - £70000 per annum + + comms + bens, London Head of Sales leading content platform , Ultimate Asset £90000 - £115000 per annum + +comm s+ options, London Investment Reporter (B2B) , Atwood Tate Available on request, London (Central)

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