Media AM - Karl Marsden, Newsworks, Johnston Press, Ebuyer.com, top 10 media planners

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19th December 2014

Karl Marsden: 'In the year ahead, trust has a major role to play' Multi-platform print-based media brands can play a big part in the media landscape of 2015, says Karl Marsden, managing director of Shortlist Media. Newsworks appoints Denise Turner as director of insight Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks. Johnston Press hires creative and sales directors Johnston Press has appointed Andrew Cunning, the creative director at Harper Collins Publishers, as chief creative officer and hired Liam Reynolds to lead its national ad sales. Ebuyer.com in £3m sponsorship deal with Dave Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal. Top 10 media planners Top 10 commercial chiefs Top 10 media buyers Top 10 outdoor ads Richard Dunmall: Four media trends that will shape 2015 There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Will Hayward: 'Why 2014 was such a significant year for Buzzfeed' In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice president of Europe, Will Hayward. Stuart Taylor: '2015 will be the year of context for OOH' As out of home ad revenue looks set to soar through the £1 billion mark, 2015 will bring much to strengthen the growing confidence of a medium transforming itself at a rate of knots, says Stuart Taylor, chief executive of Kinetic UK. Latest blogs Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Fraud is a dirty word, but it validates programmatic Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Why the media industry is still a gentleman's club Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. Publisher Account Manager , Atwood Tate Available on request, London (Greater) Senior Sales Manager- Multiplatform Solutions , Ultimate Asset £45000 - £55000 per annum + commission & excellent benefits, City of London Sponsorship Sales Account Manager , Haymarket Media Group Competitive salary plus commission, Teddington (City/Town), London (Greater) Senior Product Marketing Manager , Atwood Tate Available on request, London (Central), London (Greater) Marketing Executive , Atwood Tate £23,000 + bonus, London (Central), London (Greater)

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