Tuesday 23 December 2014

Virgin Holidays, 'creative' RFI requests, Confused.com, Think!, Paddy Power shortlist, Dry January, Lucozade

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Latest news
Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad
by Gurjit Degun,
23 December 2014, 11:15AM
Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad
Virgin Holidays is promoting its January sale by encouraging customers to "flaunt it" in a TV ad airing on Christmas Day.
'Creative' RFI requests are getting out of control
by David Meikle,
23 December 2014, 08:44AM
'Creative' RFI requests are getting out of control
David Meikle, a founding partner at the intermediary Red Salt, which recently handled the Post Office review, decries the RFI's transformation into a creative catwalk.
Confused.com introduces team of sidekicks on Christmas day
by Gurjit Degun,
23 December 2014, 08:30AM
Confused.com introduces team of sidekicks on Christmas day
Confused.com, the insurance comparison site, is to introduce new characters to its TV ad on Christmas day.
How AMV learned to Think! differently
by Martin Loraine and Steve Jones,
23 December 2014, 10:40AM
How AMV learned to Think! differently
Martin Loraine and Steve Jones, the creative directors on the Department for Transport at Abbott Mead Vickers BBDO, explain how they dealt with vastly reduced budgets.
Pitch update: Paddy Power shortlist plus PHE, Sainsbury's and Secret Escapes
22 December 2014, 11:49AM
Pitch update: Paddy Power shortlist plus PHE, Sainsbury's and Secret Escapes
M&C Saatchi, Fold7, BMB and Grey London have been taken through to the next stage in the Paddy Power creative review.
Government unveils first 'Dry January' marketing campaign
by Gemma Charles,
23 December 2014, 12:00PM
Government unveils first 'Dry January' marketing campaign
The Government plans to harness the 'Dry January' phenomenon that has sprung up in recent years with a marketing campaign aimed at encouraging social drinkers to give up alcohol for a month.
Lucozade seeks digital agency
by Gurjit Degun,
21 December 2014, 08:00AM
Lucozade seeks digital agency
Lucozade, the soft drinks brand, is looking for an agency to lead on its digital activity.
Promoted
Campaign CityLive Challenge: Where smart tech meets street fun
by Suzanne Bidlake,
04 December 2014, 09:00AM
Campaign CityLive Challenge: Where smart tech meets street fun
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Looking for utopia with agencies in Amsterdam
by Philip Smith,
04 December 2014, 09:00AM
Looking for utopia with agencies in Amsterdam
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

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Also in the news

John Lewis sales dip 2.4% as Black Friday pushes Christmas shopping earlier
23 December 2014, 10:34AM
Brands show their quirky side on social media this Christmas
by Sara Spary, 23 December 2014, 09:44AM
What's the point of the traditional Christmas shop window?
by John Atmore, 23 December 2014, 07:00AM
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Latest Work

Tetley "Tetley medieval" by Creature London
23 December 2014, 12:14PM
Tetley
Tetley, the tea brand, is launching an ad on Christmas Eve. The CGI ad, created by Creature, is part of Tetley's 13 million campaign and features Gaffer, Tina and Sydney, go back in time to a battle in a medieval castle. As the combat erupts around ...
Haven Holidays "days" by Souk
23 December 2014, 11:58AM
Haven Holidays
Haven Holidays shows the different types of "days" families can have by the seaside in its new campaign. The ads, which were created by Souk, show families enjoying time together on Haven holiday parks around the country. The 30- and 10-second spots ...
Oral-B "merry beeping Christmas" by Publicis London
18 December 2014, 11:31AM
Oral-B
Oral-B's Christmas ad shows people people swearing over minor inconveniences to make the point that, whatever comes out of your mouth, you won't have to worry about your teeth if you use the brand's toothbrushes. Publicis London created the campaign ...
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