| London City Airport sends Christmas cheer #AcrossTheMiles | | Susan Billinge | | 16 December 2014, 11:23AM |  Elves have installed a video booth at London City Airport where passengers and crew can record a personal message for their loved ones overseas.
After recording their video in the log cabin, the travelers are given a special code to access and share their video online.
| | | | Back to the future - the UX trends for 2015 | | Sam Chatwin | | 16 December 2014, 9:45AM |  The art of looking into a crystal ball and predicting the future is a difficult one, particularly in the fast-changing world of technology. However, a quick glance through my UX trends for 2015 shows some familiar faces.
| | | | Why brands should spend longer writing their promoted trends | | Alex King | | 15 December 2014, 10:17AM |  One of my more terrifying moments as a junior copywriter was being asked to write a promoted trend (aka promoted tweet/hashtag) for an FMCG client.
It scared me for a number of reasons: the cost (up to £120,000), the all-eggs-one-basket nature of the media, the knowledge it would greet Twitter users all day long - and finally, the shoulder-shrugging attitude from the client and agency.
| | | | 6 things a programmatic advertising partner should provide | | Chris Dobson | | 15 December 2014, 8:45AM |  Programmatic buying is on a strong growth trajectory - with an average annual growth rate of 27% - and is set to reach $53 billion globally by 2018. While the US is leading the way - with 62% of its display-related ads purchased using this method - the UK is following suit with programmatic forecasted to account for almost half of digital display ads (47%) bought in 2014.
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