Friday, 19 December 2014

Breaking news from Brand Republic - Subway, Ebuyer.com, Asda, Weetabix, Johnnie Walker

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Subway ramps up Liverpool FC sponsorship
Subway ramps up Liverpool FC sponsorship
by Shona Ghosh
19 December 2014, 09:01AM
Subway is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity.
Ebuyer.com in �3m sponsorship deal with Dave
Ebuyer.com in �3m sponsorship deal with Dave
by Gurjit Degun
19 December 2014, 09:05AM
Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a �2.8 million deal.
Asda income tracker suggests families have more spending power this Christmas
Asda income tracker suggests families have more spending power this Christmas
by Sara Spary
19 December 2014, 08:00AM
Families are marginally better off this year than they were last year and have more disposable income to spend on festive goods, Asda has claimed in its latest income tracker.
6 things agencies might not think of when looking for a new boss
6 things agencies might not think of when looking for a new boss
by Gay Haines
19 December 2014, 09:00AM
Gay Haines, the founder of global executive search firm Grace Blue, gives her tips about things to consider when looking for a new agency leader, whether chief executive or executive creative director.
Weetabix kicks off campaign to encourage kids to eat fruit with cereal
Weetabix kicks off campaign to encourage kids to eat fruit with cereal
by Sara Spary
18 December 2014, 03:00PM
Weetabix is kicking off a multi-channel campaign in January that aims to get kids "excited" by the breakfast brand.
Johnnie Walker hires Anomaly to global creative account
Johnnie Walker hires Anomaly to global creative account
by James Swift
18 December 2014, 05:00PM
Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.
VCCP Sydney takes on ING Direct ad account
VCCP Sydney takes on ING Direct ad account
by Gurjit Degun
18 December 2014, 02:00PM
ING Direct, the Dutch finance company, has appointed VCCP Sydney to run its advertising account.
Northern & Shell parts company with commercial director Jason Mawer
Northern & Shell parts company with commercial director Jason Mawer
by Arif Durrani
18 December 2014, 12:21PM
Jason Mawer is believed to have left his role as commercial director of Northern & Shell after just three months.
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