Media AM - Adspend set to rise 6.3 per cent in 2014, plus OMG; eBay; Facebook at Work

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01st December 2014

Adspend set to rise 6.3 per cent in 2014, forecasts Group M Advertising expenditure in measured media is expected to rise 6.3 per cent in 2014 after a better than expected recovery, according to today's forecast from WPP's Group M. OMG hires Azon Howie to lead EMEA trading Omnicom Media Group has hired Azon Howie, the head of commercial at the Denstu Aegis Network trading arm Amplifi, as its trading director EMEA, replacing Marc Bignell. EBay appoints Naked for European social media EBay has appointed Naked Communications to handle its social media and content across Europe. Advertising to add £12.1bn to UK economy by 2018 The advertising industry is expected to add £12.1 billion to the UK economy by 2018, according to a new study. Sharing on the web: it's an emotional business The latest Wave survey from UM suggests why brands are still struggling to make content viral. Why Lewis Hamilton is prepared for agency life It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common? My Media Week: Jon Slade This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time. Will Facebook at Work appeal to brands? The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks. ZenithOptimedia takes on '365' user approach The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports. I'm confident we can make the future of media equal When Campaign asked last month "Is the future of media female?", it drew some interesting responses. It really is about time we made progress on this issue. Latest blogs Media first, ego second for great comms planning Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Advertising Sales Manager , Major Players £35000 - £40000 per hour + bonus and benefits, City of London Digital Account Manager , Ultimate Asset £20000 - £35000 per annum + Excellent Commission Potential & Bens, London Creative Solutions Business Development Manager , Ultimate Asset £35000 - £50000 per annum + Excellent Benefits, London Trading and Investment Manager - Media , Ultimate Asset £45000 - £50000 per annum + Amazing benefits, London Events & Awards Manager , Lloyd Recruitment Services Up to £30,000, Surrey

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