| Why Monty isn't living up to our digital expectations | | Sam Evans | | 03 December 2014, 9:36AM |  Monty the John Lewis penguin stole the hearts of the nation earlier this month when he debuted during an episode of Channel 4's Googlebox, but despite already racking up 17m+ views on YouTube, he simply is not living up to our expectations in the digital space.
| | | | Teasing the ad tech trends of 2015 | | The Wall | | 03 December 2014, 9:12AM |  Next year promises to be a watershed. A number of trends will go from dominance to mainstream, including content marketing, digital channel fragmentation and related omni-channel marketing.
The increased legitimacy of digital marketing will become an ecosystem and not merely a tactic.
| | | | Seven ways that brands can get the most out of Instagram | | Tamara Littleton | | 02 December 2014, 4:33PM |  People have shared more than 16 billion photos on Instagram to date. With an average of 55 million photos uploaded each day, Instagram is a social media platform worth exploring.
Although research shows that the engagement rate of Instagram posts is 15 times higher than those made on Facebook, SocialBakers reported that 23 per cent of marketers weren't planning to prioritise the channel in 2014.
| | | | Ebook landscape transformed as consumer behaviour evolves | | Michael Cairns | | 02 December 2014, 4:31PM |  The ever-changing ebook landscape has evolved once again - tablets and kindles are history.
A recent survey commissioned by Publishing Technology reveals that mobile phone reading is now the dominating force in ebooks.
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