| Singapore50 celebrates a pioneering country | | Chris J Reed | | 17 December 2014, 10:34AM |  I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said Singapore50 (SG50).
For such a young country like Singapore to be where it is in the world in only 50 years is truly remarkable and certainly worth celebrating. What I love about the SG50 campaign is the branding campaign all themed around the "pioneering spirit".
| | | | Infographic: 15 digital trends for 2015 | | Polly Becker | | 17 December 2014, 10:24AM |  Research by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2015.
This infographic captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year.
| | | | London City Airport sends Christmas cheer #AcrossTheMiles | | Susan Billinge | | 16 December 2014, 11:23AM |  Elves have installed a video booth at London City Airport where passengers and crew can record a personal message for their loved ones overseas.
After recording their video in the log cabin, the travelers are given a special code to access and share their video online.
| | | | Back to the future - the UX trends for 2015 | | Sam Chatwin | | 16 December 2014, 9:45AM |  The art of looking into a crystal ball and predicting the future is a difficult one, particularly in the fast-changing world of technology. However, a quick glance through my UX trends for 2015 shows some familiar faces.
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