Friday 12 December 2014

Breaking news from Brand Republic - Vodafone, Johnson & Johnson, Age UK, EE, Jaguar Land Rover

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JCDecaux in 15-year deal with Vodafone to improve phone coverage
JCDecaux in 15-year deal with Vodafone to improve phone coverage
by Gurjit Degun
12 December 2014, 09:00AM
JCDecaux, the outdoor advertising company, has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage.
Johnson & Johnson hires former P&G exec Jorge Mesquita as consumer chairman
Johnson & Johnson hires former P&G exec Jorge Mesquita as consumer chairman
by Shona Ghosh
12 December 2014, 08:55AM
Jorge Mesquita, the former P&G group president, will join Johnson & Johnson this month as worldwide chairman of consumer companies.
Age UK encourages donations in place of secret Santa gifts
Age UK encourages donations in place of secret Santa gifts
by Gurjit Degun
12 December 2014, 08:38AM
Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.

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EE cans Orange Wednesday 2-for-1 cinema offer after 10 years
EE cans Orange Wednesday 2-for-1 cinema offer after 10 years
by Shona Ghosh
11 December 2014, 03:23PM
EE will ditch Orange Wednesday, the 2-for-1 cinema ticket offer launched by Orange before it merged with T-Mobile.
BETC launches pop culture agency
BETC launches pop culture agency
by James Swift
11 December 2014, 04:00PM
BETC, the Havas-owned creative shop, is launching BETC Pop, a content and events agency.
Jaguar Land Rover uses augmented reality to showcase Discovery Sport
Jaguar Land Rover uses augmented reality to showcase Discovery Sport
by Shona Ghosh
12 December 2014, 08:41AM
Jaguar Land Rover has become the latest car brand to tap augmented reality to show off a new vehicle before release, creating a 3D model of the upcoming Discovery Sport.
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From the blogs

Marketing needs to reconnect with the digital opportunity
Matt Holt
11 December 2014, 10:01AM
The power of the messenger
Jo Arden
11 December 2014, 9:51AM
Seasons tweetings - which supermarket's Christmas campaign won with a 52% share of voice on Twitter?
Javier Bur�n
11 December 2014, 9:30AM
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