Media AM - X Factor final pulls in lowest audience in nine years, plus Richard Dunmall; Agency Christmas cards; Viral Review; C4

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15th December 2014

The X Factor final pulls in lowest audience in nine years 'The X Factor' bowed out last night with its lowest audience since 2005, after attracting a five-minute peak of 10.5 million viewers, as Ben Haenow beat the favourite Fleur East to win the competition. Richard Dunmall: Four media trends that will shape 2015 There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. Agency Christmas cards 2014 Campaign takes a look at some of the finest festive efforts from adland. Viral review: Facebook finds its humanity with quirky series Social video expert Unruly reviews the latest social video series by Facebook Amputee singer stars in Channel 4 riposte to music of ITV's 'The X Factor' A Latvian amputee pop-singer called Viktoria Modesta, wearing a moth-attracting illuminated prosthetic leg, is the subject of Channel 4's latest ad. Honda launches Xbox challenge in 'the other side' activity Honda has launched an interactive gaming experience on Xbox One to promote its racing heritage and new car model, the Civic Type R. Top 10 radio ads Will Hayward: 'Why 2014 was such a significant year for Buzzfeed' In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice president of Europe, Will Hayward. Stuart Taylor: '2015 will be the year of context for OOH' As out of home ad revenue looks set to soar through the £1 billion mark, 2015 will bring much to strengthen the growing confidence of a medium transforming itself at a rate of knots, says Stuart Taylor, chief executive of Kinetic UK. Watch YouTube's top 10 trending videos of the year A video of a dog dressed as a giant spider that tricks passers-by into thinking it is killing people has become the top trending film on YouTube globally. Latest blogs What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Fraud is a dirty word, but it validates programmatic Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Why the media industry is still a gentleman's club Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. Media first, ego second for great comms planning Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. Agency Sales Manager - Cutting Edge Tech Solution , Ultimate Asset £48000 - £55000 per annum + commission & excellent benefits, City of London New Business Sales Manager - Events , Formula Won £30-40k doe + amazing uncapped comm and great bens, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr... Senior Digital Sales Executive - Superb Consumer Title , Formula Won To £35k + excellent uncapped comm and great bens, London (Central), London (Greater) / London (North), London (Greater) / London (South), London (G... Head of Agency , SYLEX Recruitment 80000, London Outdoor Sales Manager , SYLEX Recruitment 35000, London

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