Thursday, 18 December 2014

Digital AM - BlackBerry, Diageo, Comparethemarket.com, Thomas Cook, Jameson

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Digital AM

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Blackberry develops Classic phone with focus on keyboard and functionality
Blackberry develops Classic phone with focus on keyboard and functionality
by Sara Spary
18 December 2014, 08:35AM
BlackBerry has launched the Classic smartphone model with a keyboard, to tap into business customers.
Diageo and Unilever sign up with Collider to find start-up talent
Diageo and Unilever sign up with Collider to find start-up talent
by Shona Ghosh
18 December 2014, 10:40AM
Diageo and Unilever have signed up with start-up accelerator Collider in an effort to boost their access to innovative marketing and tech firms.
Comparethemarket.com plans soap-style Christmas Day exit
Comparethemarket.com plans soap-style Christmas Day exit
by Maisie McCabe
18 December 2014, 10:44AM
Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.
Thomas Cook taps Pinterest aesthetic for 'Real Good Times' Christmas booking campaign
Thomas Cook taps Pinterest aesthetic for 'Real Good Times' Christmas booking campaign
by Shona Ghosh
18 December 2014, 09:00AM
Thomas Cook has drawn inspiration from Pinterest and Instagram for this year's Christmas booking campaign, called 'Real Good Times'.
30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE
30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE
by Ben Bold
18 December 2014, 11:32AM
With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...
Jameson collaborates with Wild Beasts and illustrator on GIF novel
Jameson collaborates with Wild Beasts and illustrator on GIF novel
by Charlotte McEleny
17 December 2014, 04:21PM
Jameson Whiskey is behind a new collaboration between musicians Wild beasts and illustrator Mattis Dovier, resulting in a GIF-based novel.
Technics apes Beats with music platform launch
Technics apes Beats with music platform launch
by Gurjit Degun
17 December 2014, 11:25AM
Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".
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