| | |  | | | | | | | The Radio Advertising Bureau (RAB) has launched an iPhone app called Aerials EarApp, designed to enable advertising creatives to produce "demo" radio ads on their smartphone. | | | | | | | | | |  | | | | | | | JCDecaux, the outdoor advertising company, has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage. | | | | | | | | | |  | | | | | | | As out of home ad revenue looks set to soar through the £1 billion mark, 2015 will bring much to strengthen the growing confidence of a medium transforming itself at a rate of knots, says Stuart Taylor, chief executive of Kinetic UK. | | | | | | | | | |  | | | | | | | Telefonica's chairman, César Alierta, has reportedly flown to the UK to persuade BT to buy O2 rather than rival EE. | | | | | | | | | |  | | | | | | | Town & Country, the lifestyle brand from Hearst Magazines UK launched in May, has appointed Tina Gaudoin to the role of editor-in-chief. | | | | | | | | | |  | | | | | | | Harvey the dog finds love in his third and final ad for Thinkbox, the commercial TV marketing body. | | | | | | | | | |  | | | | | | | After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014. | | | | | | | | | | | | | | | | |  | | | | | | | As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. | | | | | | | | | | | | | | | | |  | | | | | |  | | | | | | | This week, Lucy Sinclair, chief marketing officer, Johnston Press is inspired by fearless innovation in the Land of the Midnight Sun. | | | | | | | | | |  | | | | | | | In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice president of Europe, Will Hayward. | | | | | | | | | |  | | | | | | | A video of a dog dressed as a giant spider that tricks passers-by into thinking it is killing people has become the top trending film on YouTube globally. | | | | | | | | | | | | | | | | |  | | | | | | | Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. | | | | | | | | | |  | | | | | | | Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. | | | | | | | | | |  | | | | | | | Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. | | | | | | | | | |  | | | | | | | Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. | | | | | | | | | |  | | | | | | | Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. | | | | | | | | | | | |
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