Thursday 11 December 2014

Digital AM - Medium of the Year 2014: Facebook, plus Barclays; Buzzfeed; Ocado; Samsung

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Medium of the Year 2014: Facebook
Medium of the Year 2014: Facebook
by Staff
11 December 2014, 08:00AM
After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.
Digital Innovation Agency of the Year 2014: R/GA London
Digital Innovation Agency of the Year 2014: R/GA London
by Staff
11 December 2014, 08:00AM
Placing its faith in Beats has paid off handsomely for the London outpost of the US digital giant, but quality work for Heineken, Google and Unilever illustrated the agency's strength in depth.
Barclays is undergoing a digital evolution, says interactive marketing director
Barclays is undergoing a digital evolution, says interactive marketing director
by Sara Spary
11 December 2014, 11:50AM
Barclays is undergoing transformational change and channelling innovation in the digital space, said Mark Brayton, the company's interactive marketing director, at this year's BrandMax event.

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Will Hayward: 'Why 2014 was such a significant year for Buzzfeed'
Will Hayward: 'Why 2014 was such a significant year for Buzzfeed'
by Will Hayward
10 December 2014, 03:30PM
In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice present of Europe, Will Hayward.
Ocado posts fourth quarter sales boost
Ocado posts fourth quarter sales boost
by Sara Spary
11 December 2014, 09:36AM
Ocado has posted a rise in retail sales, up 14.9% in the 16 weeks to 30 November, compared with the same period last year, driven by an ongoing "shift" towards online in a challenging market.
Watch: Samsung fools a falcon in latest Galaxy Tab S spot
Watch: Samsung fools a falcon in latest Galaxy Tab S spot
by Shona Ghosh
10 December 2014, 03:51PM
Samsung has thrown down the gauntlet to Apple again with its latest spot for the Galaxy Tab S tablet.
Businesses must embrace disruption to exploit the potential of digital
Businesses must embrace disruption to exploit the potential of digital
by
11 December 2014, 10:48AM
Businesses should look "light years" ahead into the future and shake off the "shackles" of traditional corporate structures to be more agile and exploit the possibilities of digital, according to a panel of business leaders speaking at this year's Br...
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From the blogs

Marketing needs to reconnect with the digital opportunity
Matt Holt
11 December 2014, 10:01AM
Seasons tweetings - which supermarket's Christmas campaign won with a 52% share of voice on Twitter?
Javier BurĂ³n
11 December 2014, 9:30AM
Why are brands like IBM so bad at B2B marketing?
Chris J Reed
10 December 2014, 11:25PM
Kim Kardashian posts Instagram's most-liked image of 2014
Susan Billinge
10 December 2014, 10:27AM
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