Media AM - Guardian Labs, Vodafone, Newsworks Planning Awards 2014, Media business rankings

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02nd December 2014

Guardian Labs pilots real-time content marketing campaign with Diageo Guardian Labs, the Guardian's in-house branded content division, has launched a pilot real-time content marketing campaign with Diageo for Baileys. Why the media industry is still a gentleman's club Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. Vodafone rumoured to be in talks to buy Tesco's Blinkbox Vodafone is reportedly in talks with Tesco to buy Blinkbox, the supermarket's video-on-demand rival to Netflix and Amazon Prime. Winners of the Newsworks Planning Awards 2014 The winners have been announced for this year's Newsworks 2014 Planning Awards, chosen by a jury of 16 client and agency judges, led by Amanda Rendle, global head of marketing at HSBC. Media business rankings 28 November 2014: The7stars lands the combined James Villa Holidays and Hoseasons account, as well as the Gala Interactive business. Things we like: The Times in Homeland, Peter Jackson turns to Empire, and what your newspaper says about you Some things in the media business we liked in the week up to 28 November, and one thing we didn't... Sharing on the web: it's an emotional business The latest Wave survey from UM suggests why brands are still struggling to make content viral. My Media Week: Jon Slade This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time. Will Facebook at Work appeal to brands? The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks. ZenithOptimedia takes on '365' user approach The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports. Latest blogs Media first, ego second for great comms planning Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Business Development Manager- Broadcast knowledge , createselect up to £35k base (OTE £60k), London (Greater) Delegate Sales Executive £20,000 - £24,000 + Uncapped Commission + Benefits , Media Square Recruitment £20,000 - £24,000 + Uncapped Commission + Benefits, London (Central), London (Greater) Senior Sales Executive , Studio News from £27,000 depending on experience, plus commission, Central London Exhibition Sales Key Account Manager (OTE £65k) , Ascent Solutions Up to £45k basic plus uncapped commission OTE £65k, London (Central), London (Greater) Senior Sales Executive - Awards & Conferences , Ascent Solutions Up to £25k basic + uncapped commission (OTE £40k), London (Central), London (Greater)

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