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| | | | | | |  | | That the magic created at an independent start-up was recreated so quickly in a marcoms leviathan is some feat. No doubt all the clients and juries who sided with the agency in 2014 would agree. | | | | | |  | | The dreamy 'the wonderful everyday' campaign included multichannel activity reinforcing the retailer's message that its products can help people live harmoniously and sustainably. | | | | | |  | | It's a second award in a row for the agency after clever work for Land Rover and Virgin Holidays, 11 new-business wins and contributing half of M&C Saatchi Group's UK growth this year. | | | | | |  | | Placing its faith in Beats has paid off handsomely for the London outpost of the US digital giant, but quality work for Heineken, Google and Unilever illustrated the agency's strength in depth. | | | | | |  | | Another stellar year for the reigning champion saw planning advances produce truly connected campaigns, while deeper creative and technical partnerships impressed the awards judges. | | | | | |  | | The drinks giant's advertising certainly didn't want for style this year. But arguably outshining even David Beckham and Jude Law was a rather lower-profile band of sophisticates from the Congo. | | | | | |  | | After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014. | | | | | |  | | Quality work from new signings, old hands chipping in and an eye-catching return to form by its star player saw the production company back on top - and all without a Christmas ad in sight. | | | | | |  | | With lots of money coming in and tremendous creative work going out, Grey has completed a remarkable transformation many in the industry thought unimaginable only a few years ago. | | | | | |  | | Strategic acquisitions to improve its offering, $1 billion worth of new business and some innovative partnerships with tech giants resulted in a strong performance from Starcom MediaVest Group. | | | | | |  | | John Tylee reviews a year that will be remembered for the failed mega-merger, long-term relationships that moved on and goodbyes that came too soon. | | | | Promoted | | | | |  | | A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge. | | | | | |  | | Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate. | | | ________ | |
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