| Apple of the advertiser's eye? | | James Collier | | 04 December 2014, 11:52AM |  Google's Android platform is the most-used smartphone operating system with a leading market share of 51% in the US, and just over 36% in the UK, compared with iOS' 28%.
However advertisers are willing to spend more to reach Apple users with iOS estimated to account for a considerable 75% of mobile ad spend in 2013.
| | | | Infographic: Snapchat vs Facebook | | Polly Becker | | 04 December 2014, 10:45AM |  In the ever-present battle for social media supremacy, we pitted Facebook against its younger rival to compare founders, profits, usage and past controversies.
Snapchat may be in its infancy in comparison to the mighty Facebook, but with a new advertising strategy and opportunities for brands to market themselves on its platform, 2015 is shaping up to be an exciting year. Infographic courtesy of Dpfoc.com.
| | | | 6 Reasons why social selling is replacing cold calling | | Chris J Reed | | 04 December 2014, 12:59AM |  Social selling is in the process of replacing phone selling/cold calling and here's why:
1. The only calls I get now which I don't recognise are from cold callers. I ignore them all. On the odd occasion I lapse and think that I might be missing out on something magical I instantly regret it when it's either a wealth management sales person or a bank. Both get hung up on pretty quick.
| | | | Why Monty isn't living up to our digital expectations | | Sam Evans | | 03 December 2014, 9:36AM |  Monty the John Lewis penguin stole the hearts of the nation earlier this month when he debuted during an episode of Channel 4's Googlebox, but despite already racking up 17m+ views on YouTube, he simply is not living up to our expectations in the digital space.
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