Wednesday 10 December 2014

Media AM - Tablets set to overtake laptops as the second screen for TV viewing, plus YouTube; Guardian News & Media; Virgin; Auto Trader

Media AM Bulletin

View in web browser Add to safe senders list
Media AM Bulletin
10th December 2014
Tablets set to overtake laptops as the second screen for TV viewing
Tablets set to overtake laptops as the second screen for TV viewing
Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox.
Watch YouTube's top 10 trending videos of the year
Watch YouTube's top 10 trending videos of the year
A video of a dog dressed as a giant spider that tricks passers-by into thinking it is killing people has become the top trending film on YouTube globally.
Guardian boosts marketing team with Putnam and Sudhakar
Guardian boosts marketing team with Putnam and Sudhakar
Guardian News & Media has boosted its marketing team with the appointments of Charlotte Putnam as director of audience and Insight, and Sonia Sudhakar as director of digital growth.
'Misleading' Virgin Media ads banned after BT complaint
'Misleading' Virgin Media ads banned after BT complaint
BT has successfully appealed for six Virgin Media ads to be banned by the ASA, for being misleading.
Auto Trader social campaign recreates users' cars in Lego
Auto Trader social campaign recreates users' cars in Lego
Whether you're a petrolhead Jeremy Clarkson-wannabe with a souped-up BMW, or a Sunday-driver septuagenarian with a penchant for beige panelling, or somewhere in-between, you have the chance to have your vehicular pride and joy recreated in Lego and sent to you for Christmas, thanks to a social campaign for Auto Trader.
Vice Films partners 20th Century Fox
Vice Films partners 20th Century Fox
Vice, the global youth media company, has formed a partnership with 20th Century Fox to launch Vice Films, a one-stop-shop for up and coming talent in the movie business.
Familiarise yourself with the modern British family
Familiarise yourself with the modern British family
The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes.
Maxus' Pattison takes on transatlantic challenge
Maxus' Pattison takes on transatlantic challenge
Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe.
Creative v media agencies is beginning to get ugly
Creative v media agencies is beginning to get ugly
Should content be funded from above-the-line ad budgets?
Should content be funded from above-the-line ad budgets?
The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.
Good Housekeeping kicks off digital assault
Good Housekeeping kicks off digital assault
As one of the few strong-performing print brands, the title is seeking to entice digital-savvy young audiences.
TV buyers united in view of 'strong legacy' of ITV's Fru Hazlitt
TV buyers united in view of 'strong legacy' of ITV's Fru Hazlitt
Last week's departure of Fru Hazlitt, managing director of commercial, online and interactive at ITV, caught the industry and her own team by surprise.
Latest blogs
Clients need trusted partners to help navigate content marketing
Clients need trusted partners to help navigate content marketing
Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit.
Fraud is a dirty word, but it validates programmatic
Fraud is a dirty word, but it validates programmatic
Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu.
Why the media industry is still a gentleman's club
Why the media industry is still a gentleman's club
Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena.
Media first, ego second for great comms planning
Media first, ego second for great comms planning
Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon.
Which party will use outdoor effectively to lead the 2015 election agenda?
Which party will use outdoor effectively to lead the 2015 election agenda?
Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.
Latest Jobs
Commercial Director - Sales , Formula Won
To £75k doe + great bonus & bens, London (Central), London (Greater)
Social Media Executive – mobile marketing agency , Section:Media Ltd
To £25k + bens (DOE), London (Central), London (Greater)
New Business Development Executive , Formula Won
£25-30k doe + OTE £15k plus + bens, London (Central), London (Greater)
Distribution & Partnerships Manager , Formula Won
£30k + good bonus, London (Central), London (Greater)
RTB Account Manager , Aspire
£35000.00 - £42000.00 per annum, London
Manage Bulletins Unsubscribe

No comments:

Post a Comment