| | | | | | Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox. | | | | | | | | | | | | | A video of a dog dressed as a giant spider that tricks passers-by into thinking it is killing people has become the top trending film on YouTube globally. | | | | | | | | | | | | | Guardian News & Media has boosted its marketing team with the appointments of Charlotte Putnam as director of audience and Insight, and Sonia Sudhakar as director of digital growth. | | | | | | | | | | | | | BT has successfully appealed for six Virgin Media ads to be banned by the ASA, for being misleading. | | | | | | | | | | | | | Whether you're a petrolhead Jeremy Clarkson-wannabe with a souped-up BMW, or a Sunday-driver septuagenarian with a penchant for beige panelling, or somewhere in-between, you have the chance to have your vehicular pride and joy recreated in Lego and sent to you for Christmas, thanks to a social campaign for Auto Trader. | | | | | | | | | | | | | Vice, the global youth media company, has formed a partnership with 20th Century Fox to launch Vice Films, a one-stop-shop for up and coming talent in the movie business. | | | | | | | | | | | | | | | | | The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes. | | | | | | | | | | | | | Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe. | | | | | | | | | | | | | | | | | | | The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds. | | | | | | | | | | | | | As one of the few strong-performing print brands, the title is seeking to entice digital-savvy young audiences. | | | | | | | | | | | | | Last week's departure of Fru Hazlitt, managing director of commercial, online and interactive at ITV, caught the industry and her own team by surprise. | | | | | | | | | | | | | | | | | | Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. | | | | | | | | | | | | | Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. | | | | | | | | | | | | | Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. | | | | | | | | | | | | | Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. | | | | | | | | | | | | | Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. | | | | | | | | | | |
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