Media AM - Medium of the Year 2014: Facebook, Immediate Media, Thinkbox, Alan Rusbridger, Buzzfeed

	View in web browser Add to safe senders list

11th December 2014

Medium of the Year 2014: Facebook After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014. Immediate Media appoints Julie Harris as group MD Immediate Media, home to 75 media brands, including the Radio Times, has appointed former WGSN Group leader, Julie Harris, as its first group managing director. Harvey the dog finds love in his final Thinkbox ad Harvey the dog finds love in his third and final ad for Thinkbox, the commercial TV marketing body. Rusbridger to step down as editor-in-chief of Guardian after 20 years Alan Rusbridger will step down as editor-in-chief of Guardian News & Media in the summer of 2015, ending 20 years as one of the UK's most influential and outspoken editorial leaders. Will Hayward: 'Why 2014 was such a significant year for Buzzfeed' In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice present of Europe, Will Hayward. My Media Week: Lucy Sinclair This week, Lucy Sinclair, chief marketing officer, Johnston Press is inspired by fearless innovation in the Land of the Midnight Sun. Tablets set to overtake laptops as the second screen for TV viewing Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox. Familiarise yourself with the modern British family The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes. Maxus' Pattison takes on transatlantic challenge Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe. Creative v media agencies is beginning to get ugly Should content be funded from above-the-line ad budgets? The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds. Latest blogs Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Fraud is a dirty word, but it validates programmatic Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Why the media industry is still a gentleman's club Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. Media first, ego second for great comms planning Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Digital Marketing Exec , Major Players £180 - £220 per day, London Trafficking Manager , Aspire £30000.00 - £35000.00 per annum, London National Account Manager (Package £45k+ car) , Lloyd Recruitment Services up to £35,000 + comms and car, Surrey Media Sales Account Manager , Lloyd Recruitment Services Upto £24,000 + Comms, Surrey Media Sales Manager , Atwood Tate £27-30,000 (£45k OTE uncapped), London (Central)

Manage Bulletins Unsubscribe