| | |  | | | | | | | The outstanding leaders of the UK's media agencies in 2014 revealed. | | | | | | | | | |  | | | | | | | News UK Commercial has hired Omnicom Media Group's Chris Amor to replace Mat Shreeve as the publishing group's trading director. | | | | | | | | | |  | | | | | | | Carat has appointed Sally Silver, M4C's head of digital, to head up its government media team following the account's move into the Dentsu Aegis Network. | | | | | | | | | |  | | | | | | | Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital screen, giant atrium banner and free Wi-Fi mobile homepage. | | | | | | | | | |  | | | | | | | John Lewis's "Monty the penguin" was the most compelling Christmas ad of 2014, according to research by facial recognition analysts. | | | | | | | | | |  | | | | | | | BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion. | | | | | | | | | |  | | | | | |  | | | | | | | There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. | | | | | | | | | |  | | | | | | | In a sea of change, 2014 has been a tipping point for nascent publishing business Buzzfeed, says vice president of Europe, Will Hayward. | | | | | | | | | |  | | | | | | | As out of home ad revenue looks set to soar through the £1 billion mark, 2015 will bring much to strengthen the growing confidence of a medium transforming itself at a rate of knots, says Stuart Taylor, chief executive of Kinetic UK. | | | | | | | | | | | | | | | | |  | | | | | | | Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. | | | | | | | | | |  | | | | | | | As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. | | | | | | | | | |  | | | | | | | Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. | | | | | | | | | |  | | | | | | | Problems with online fraud is not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. | | | | | | | | | |  | | | | | | | Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. | | | | | | | | | | | |
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