| | |  | | | | | | | Times Newspapers, home of The Times and Sunday Times, has reported a profit of £1.7 million in its last financial year, its first in 13 years. | | | | | | | | | | | | | | | | |  | | | | | | | After a year where hover boards (finally) arrived and virtual reality became a household possibility, reflecting on the years biggest tech stories shows just how immersive marketing has the potential to become. We count down 12 of the biggest stories from 2014... | | | | | | | | | |  | | | | | | | Starbucks and Asda have rolled out location-based mobile ad campaigns in a bid to drive footfall to local stores over the key Christmas period. | | | | | | | | | |  | | | | | | | Marketing's annual list is the definitive guide to the most influential and powerful individuals in marketing, writes Nicola Kemp. | | | | | | | | | |  | | | | | | | From the #icebucketchallenge to the hype around this year's Christmas ads, Nicola Kemp unveils the biggest moments in marketing in the past 12 months. | | | | | | | | | |  | | | | | |  | | | | | | | The latest Wave survey from UM suggests why brands are still struggling to make content viral. | | | | | | | | | |  | | | | | | | This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time. | | | | | | | | | |  | | | | | | | The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks. | | | | | | | | | |  | | | | | | | The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports. | | | | | | | | | |  | | | | | | | It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common? | | | | | | | | | | | | | | | | |  | | | | | | | Last week's IPA report highlighting the steady growth in ad industry female leaders was encouraging. But it's no more than a gentle step in the right direction, says Janine Green, head of consumer planning at Arena. | | | | | | | | | |  | | | | | | | Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon. | | | | | | | | | |  | | | | | | | Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. | | | | | | | | | |  | | | | | | | It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. | | | | | | | | | |  | | | | | | | Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. | | | | | | | | | | | |
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