Monday 22 December 2014

Ocean Outdoor sold, Tetley, pitch update, Lucozade, Maurice Levy, Costa, Jenson Button, McDonald's

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CAMPAIGN DAILY FIX
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Latest news
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Ocean Outdoor finds new owners in Searchlight Capital
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22 December 2014, 09:00AM

Searchlight Capital Partners, the private equity owner of Hunter
wellies, has bought a majority stake in Ocean Outdoor for an estimated
�80 million.

Tetley launches ad with Tea Folk in middle of medieval battle
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22 December 2014, 10:07AM

Tetley, the tea brand, is set to launch the second TV ad in its �13
million ad push on Christmas Eve.

Pitch update: Paddy Power shortlist plus PHE, Sainsbury's and Secret
Escapes
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22 December 2014, 11:49AM

M&C Saatchi, Fold7, BMB and Grey London have been taken through to the
next stage in the Paddy Power creative review.

Lucozade seeks digital agency
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21 December 2014, 08:00AM

Lucozade, the soft drinks brand, is looking for an agency to lead on its
digital activity.

2014 'annus horribilis' says Maurice L�vy
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19 December 2014, 02:50PM

Maurice L�vy, the chief executive of Publicis Groupe, has described 2014
as an "annus horribilis", after the collapse of the $35 billion merger
with Omnicom.

Costa reviews eCRM for loyalty club
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22 December 2014, 11:05AM

Costa, the coffee shop chain owned by Whitbread, is reviewing its eCRM
business in the UK for its loyalty club.

Jenson Button shells out cash in Santander secret Santa stunt
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22 December 2014, 12:01PM

As part of a secret Santa stunt, bank Santander enlisted the help of
Formula One champion Jenson Button to dish out free cash to unsuspecting
customers.

Top 10 regional press ads
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19 December 2014, 12:00PM



McDonald's lauds fame of gherkin in quirky print ad
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22 December 2014, 10:26AM

McDonalds's has rolled out a print campaign in Sweden featuring the
'biography' of the gherkin - a pickle that some love to hate.

Promoted
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Campaign CityLive Challenge: Where smart tech meets street fun
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04 December 2014, 09:00AM

A crowdsourced marathon between interactive screens that timed runners
and shared their congratulatory selfies is named the winner of the
Campaign CityLive Challenge.

Looking for utopia with agencies in Amsterdam
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04 December 2014, 09:00AM

Collaboration, content and effectiveness were three of the big issues on
the agenda as our agency partners met around the table for Campaign's
third Adland in Amsterdam debate.

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Also in the news
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Inspiring the new cultural shift at Primesight
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Ferrero Rocher creates golden tree for festive push
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Virgin Media explores internet of things with sleep sensor TV
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5 lessons the Serial podcast teaches marketers
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LATEST JOBS
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Head of External Comms
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Recruiter: Major Players
Salary: �45000 - �52000 per annum + pro rata
Location: London

Senior Account Manager
http://links.haymarket.mkt6316.com/ctt?kn=15&ms=MTAyMjQyMzUS1&r=OTMwMDc1MjcxNDAS1&b=2&j=NDQxODM0OTIzS0&mt=1&rt=0
Recruiter: Purple Consultancy
Salary: �35000 - �40000 per annum
Location: London

PR Freelance - JAE to SAM - lifestyle
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Recruiter: Major Players
Salary: �100 - �200 per day
Location: London

E-Commerce Co-ordinator - Nature Conservation Charity
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Recruiter: CHM
Salary: �22,000 to �25,000 per annum
Location: Bedfordshire

Account Executive - Media Planning
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Recruiter: dmpeople
Salary: �20,000-�28,000
Location: Central London


Latest Work
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Oral-B "merry beeping Christmas" by Publicis London
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18 December 2014, 11:31AM

Oral-B's Christmas ad shows people people swearing over minor
inconveniences to make the point that, whatever comes out of your mouth,
you won't have to worry about your teeth if you use the brand's
toothbrushes. Publicis London created the campaign ...

Philips Sound "music map" by Ogilvy & Mather London
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18 December 2014, 10:28AM

Ogilvy Mather London has created a music-discovery app for
YouNeedToHearThis, a joint venture between Philips Sound and Noisey. The
app lets users build a playlist based on what people are listening to in
different parts of the world. It builds pla...

P&O Cruises "this is the life" by Founded
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17 December 2014, 02:01PM

Rob Brydon stars in P O Cruises' new TV campaign. Founded created the
ad, in which Brydon enjoys all the comforts that a P O cruise has to
offer and contrasts that with light-heartedly underwhelming narrations
(also provided by Brydon).


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