Friday, 12 December 2014

Digital AM - Jaguar Land Rover, JCDecaux, Orange Wednesday, Kids Company, BETC

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Digital AM

Latest news

Jaguar Land Rover uses augmented reality to showcase Discovery Sport
Jaguar Land Rover uses augmented reality to showcase Discovery Sport
by Shona Ghosh
12 December 2014, 08:41AM
Jaguar Land Rover has become the latest car brand to tap augmented reality to show off a new vehicle before release, creating a 3D model of the upcoming Discovery Sport.
JCDecaux in 15-year deal with Vodafone to improve phone coverage
JCDecaux in 15-year deal with Vodafone to improve phone coverage
by Gurjit Degun
12 December 2014, 09:00AM
JCDecaux, the outdoor advertising company, has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage.
EE cans Orange Wednesday 2-for-1 cinema offer after 10 years
EE cans Orange Wednesday 2-for-1 cinema offer after 10 years
by Shona Ghosh
11 December 2014, 03:23PM
EE will ditch Orange Wednesday, the 2-for-1 cinema ticket offer launched by Orange before it merged with T-Mobile.

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Kids Company launches Secret Santa gift exchange
Kids Company launches Secret Santa gift exchange
by Sara Kimberley
12 December 2014, 10:34AM
Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts.
Telefonica chairman flies to London to persuade BT to buy O2
Telefonica chairman flies to London to persuade BT to buy O2
by Shona Ghosh
12 December 2014, 09:22AM
Telefonica's chairman, César Alierta, has reportedly flown to the UK to persuade BT to buy O2 rather than rival EE.
Age UK encourages donations in place of secret Santa gifts
Age UK encourages donations in place of secret Santa gifts
by Gurjit Degun
12 December 2014, 08:38AM
Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.
Top 10 big digital screw-ups by marketers
Top 10 big digital screw-ups by marketers
by Charlotte McEleny
11 December 2014, 12:02PM
Collated from a day of marketer talks at BrandMAX , from brands including O2, TfL, William Hill, Barclays, Audi, British Gas and Halfords, the top 10 digital screw ups reveal the most common mistakes made by brands in digital.
BETC launches pop culture agency
BETC launches pop culture agency
by James Swift
11 December 2014, 04:00PM
BETC, the Havas-owned creative shop, is launching BETC Pop, a content and events agency.
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