Lionsgate appoints Carat and ends 11-year relationship with MEC; Essential social media marketing terms for digital marketers; Women's interest media gets a makeover

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Lionsgate appoints Carat and ends 11-year relationship with MEC 10 August 15, Gurjit Degun Lionsgate, the film distributor, has appointed Carat to handle its media planning and buying business, ending its 11-year relationship with MEC.   Essential social media marketing terms for digital marketers 10 August 15, Liliana Osorio, Crimson Hexagon Brush up on your knowledge of social impressions, engagement rates and dark social with this social media glossary, compiled by Liliana Osorio, EMEA marketing manager at Crimson Hexagon.   Women's interest media gets a makeover 10 August 15, Lucie Greene Broadly, Vice's recently-launched women's channel, represents a new era of women's media. J Walter Thompson's Innovation Group asks, can marketers get to grips with it?   Breakfast Briefing: Carphone Warehouse data hacked, Twitter, Emirates sign Jennifer Aniston 10 August 15, Sara Spary Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, hackers may have accessed data from 2.4 million Carphone Warehouse customers,... read more   Debate: Should brands be held responsible in the war on sugar? 10 August 15, Staff After its supermarket ban by Tesco, Ribena's new ad campaign is targeting adults instead of children. But who should ultimately be held accountable in the drive to encourage healthy living?   Neilson showcases virtual reality skiing in social campaign 10 August 15, Omar Oakes Neilson Active Holidays is using virtual reality to give people a taste of what it's like to ski or windsurf at their resorts and is showing off its new technology in a social campaign.   Old Spice's spokesmen begin bare-chested brawl 07 August 15, Adam Olson Brand's two icons debate fragrances in new ad by Wieden + Kennedy Portland   'F*ck! D*ck! W*nk!' Paddy Power's sweary ad celebrates England's Ashes dominance 07 August 15, Shona Ghosh Paddy Power has paid out early after the England cricket team's demolition of Australia during the fourth test match at the Ashes.   Media Week Awards 2015: Shortlist announced 07 August 15, The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram,... read more   Campaign Viral Chart: Over a million shares for DC Shoes' surfing motorcyclist 07 August 15, Omar Oakes DC Shoes' online film of a motocross rider using a converted dirt bike to surf waves has topped this week's chart by a huge margin after racking up more than 1.2 million shares.   HeyHuman picks up Danone Waters digital and social account 07 August 15, Omar Oakes Danone Waters, which owns Volvic and Evian, has appointed independent agency HeyHuman as its digital and social agency following a competitive pitch.   Major brands demolish gender stereotypes with #ILookLikeAnEngineer campaign 07 August 15, Diana Bradley   We haven't figured out what to do with the Motorola brand, says Lenovo marketing boss 07 August 15, Shona Ghosh Lenovo completed its $2.91 billion acquisition of Motorola's handset business, Motorola Mobility, almost a year ago, but hasn't quite worked out how to bring the two companies together.   Marketers must solve mobile ad fraud to prevent rise of ad blockers, says Adblock Plus 07 August 15, Shona Ghosh Marketers need to get to grips with growing mobile ad fraud, if they want to prevent the popularity of adblockers on desktop spreading to mobile.   Gumtree reveals BT Sport sponsorship campaign for Premier League 07 August 15, Shona Ghosh BT Sport sponsor Gumtree has unveiled the TV spots that will air before, during and after live Premier League matches.   It's already back: why this season will change the impact of football on brands forever 07 August 15, Robin Clarke Whether it's crept up on you or not, football is on the verge of becoming more than a brilliant brand building platform for brands, writes Robin Clarke, managing director EMEA of sports at Starcom Mediavest... read more   Why Jimmy's Iced Coffee wants to become the 'P.I.M.P of FMCG' 07 August 15, Sara Spary This week the founder of Jimmy's Iced Coffee put out a rap song declaring himself the 'biggest perso-nal-it-y in the F.M.C.G'. Marketing meets the man behind the brand.   Liverpool FC and the evolution of sports sponsorship 07 August 15, Misha Sher With football sponsorship entering a new phase of sponsorship and this being the last season the Premier League has a title sponsor, Misha Sher, head of sport EMEA at MediaCom, looks to Liverpool FC as... read more   5 key components of successful B2B commerce Presented by Brand Republic Insight Download this free report to discover best practices to deliver an exceptional B2B commerce experience.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Account Manager   Up to £32,000 Live and Breathe, London (Central), London (Greater)   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Insight and Product Manager   Competitive Dyson, United Kingdom   Head of Partner Services   Competitve Mercedes F1, Brackley, Northamptonshire               See all jobs

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