This week's most read features and opinions: Best quotes overheard in agencies, What adland is reading this summer, Lessons from the Great British Bake Off

view in web browser add to safe senders list August 09, 2015 Campaign Sunday Best

This week's top features and opinions Things you hear in agencies: 10 of the best James Swift and Brittaney Kiefer To mark the release of Agency Quotes, Campaign has picked out ten of its favourite snippets overheard in adland. What adland is reading this summer Omar Oakes After a long year of pitches, client meetings and campaign planning, the summer holidays are here. But what do ad folk choose to read in their precious downtime, away from the office? The Great British Bake Off: what it tells us about successful content Chris Clarke With a record 9.3 million viewers tuning into to watch the return of the BBC's annual cooking contest, Digitas LBi's chief creative officer argues that its success as a 'happy accident' should make content creators take note. Instagram ads: Big but not (yet) the one Ilicco Elia The picture sharing platform has taken a big step forward in the digital ad space, but still has a long way to go as a challenge to Facebook. A view from Dave Trott: Innovation isn't about technology Dave Trott There's a graph most new media gurus have adopted as fact. Bugaboo backlash shows why brands need to be more parental Emily Fairhead-Keen Brands need to use their licence to talk to parents on a deeper level, argues MEC business director (and new mum), Emily Fairhead-Keen. Is the ad industry finally back in growth? Campaign asked industry figures whether the bigger marketing budgets detailed in the July Bellwether Report are translating into growth for the industry. Surfbike or Hoverboard: which ad stunt impressed you most? James Swift Two brands this week have wowed online audiences with feats of engineering. But which one did it best? Where have all the brave brands gone? Kim Douglas In an exclusive excerpt from a new book, SapientNitro's Kim Douglas shares five tips for creating brave brands. Is the writers' room the new creative team? Chris Baylis With competition between agencies more intense than ever, is it time to say goodbye to competition in the creative department, asks the executive creative director at Iris Worldwide. Passion vs. process: The big client divide? Charles Wigley Which kind of client company are you, Aston Martin, or British Leyland? How friction in planning creates extraordinary work Mark Hadfield Bringing radically different people together to generate friction is an essential part of creating extraordinary work for clients, argues the regional planning director at Iris Singapore. Rain, rain, go away Sue Unerman The last couple of weeks of July felt like a very British summer - especially the penultimate Friday, when an ark would have been appropriate as a way of navigating Soho. Adlanders could have boarded it two by two! Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple See all jobs

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