Media AM - Instagram switches on self-service ads; Football stars Ronaldo and Neymar in PokerStars Facebook campaign; My Media Week: Kate Mackenzie

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05th August 2015

Instagram switches on self-service ads Instagram has opened up its ads API to third-party software partners, meaning brands can buy ads on the platform without going through a salesperson. Football stars Ronaldo and Neymar in PokerStars Facebook campaign PokerStars, the online gambling site owned by Rational Group, has launched a Facebook campaign starring Cristiano Ronaldo and Neymar Jr. My Media Week: Kate Mackenzie After a two-week break, Kate Mackenzie, investment director, advertising, Time Inc UK, catches up on a Marie Claire e-commerce first and the NME Daily app launch. Aldi tightens British link as it unveils Team GB sponsorship campaign Aldi is looking to align itself with British values with its sponsorship of Team GB athletes in the run up to the 2016 Rio Games. Facebook defends video policy after 'lying, cheating and stealing' claims A Facebook manager has responded to a popular video blogger's claims that the social network is "lying, cheating and stealing" to present itself as the world's biggest video website. Havas Media Group UK appoints James Shepherd to head of mobile Havas Media Group UK has taken on James Shepherd, the head of mobile at Engine's Deep Focus, as it head of mobile. FT looks to Rising Sun as print sales decline Why did the title command such a high price when the future of the press has never been so uncertain? Guardian's Anna Watkins to co-chair Media Week Awards judging Anna Watkins, managing director of Guardian Labs, will be the co-chair of this year’s Media Week Awards judging. Out to lunch with Boisdale Life and David Emin: Jonathan Durden The Boisdale Life Big lunch with David Emin is a regular date where a guest joins him for lunch at one of Boisdales restaurants. The future of the web... by the man who invented it The father of the world wide web talks to Maisie McCabe about the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web. Reporters without borders for a global, mobile FT brand As we head into a period a Norwegian friend of mine delightfully calls the "cucumber season" - due to all the filler stories about growing vegetables - there is still plenty that demands our attention. Should broadcasters welcome a scaled-back BBC? With the BBC's future under review, would a reduced remit benefit its commercial rivals, Gurjit Degun asks. Ad fraud rears its head again, but should we care? Another week, another set of headlines on bots. Man vs machine: the battle for social media It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns. Latest blogs How news habits are formed, and why they continue to prosper Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner. For mobile video to compete for TV budgets requires reach and scale There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone. Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Associate Vice Chancellor , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Group Media Manager - Major Media/Radio Company , Harrison Dear To £37,000 (dep on exp) + bonus, London Account Manager - Sport Sector - Mag/Online Sales , Harrison Dear £30,000 - £39,999, London (Greater) Account Manager - Agency , Harrison Dear £30,000, London (Central), London (Greater) Sponsorship & Promotion Account Manager- Sport Sector , Harrison Dear £35,000, London

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