Understanding the Chinese market and its specifics

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Globalization and Digitization: The China Opportunity Every major global brand is looking at China as a potential market and also as a potential competitor as the relationships between China and the West become deeper and broader than they have ever been. Concurrently, marketing and communications is evolving at a furious pace and digital media is driving this revolution in storytelling and the way businesses construct their brand narratives, with some of the most cutting-edge trends and technologies emanating from China. PRWeek, Campaign and BlueFocus convened a high-level debate in Cannes with clients, media, tech firms, and agency execs to uncover the business opportunities for global brands in China and Chinese businesses expanding into the West. The key takeaways from a great panel discussion can be found in this eBook. Steve Barrett Editor-in-chief PRWeek Click here to download

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