Wednesday, 5 August 2015

Lexus launches hoverboard campaign, Diageo hunts for digital agency, and Facebook defends video policy after 'lying, cheating and stealing' claims

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Brand Republlic
Daily News 5th August
 
Levitating hoverboard 'pushes boundaries' as Lexus launches campaign Levitating hoverboard 'pushes boundaries' as Lexus launches campaign
04 August 15, James Swift
Lexus has released the full online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage.
 
Diageo hunts for digital agency Diageo hunts for digital agency
04 August 15, Gurjit Degun
Diageo, the drinks giant that owns the Smirnoff and Bailey's brands, is on the hunt for a digital agency to work across Europe.
 
Facebook defends video policy after 'lying, cheating and stealing' claims Facebook defends video policy after 'lying, cheating and stealing' claims
04 August 15, Omar Oakes
A Facebook manager has responded to a popular video blogger's claims that the social network is "lying, cheating and stealing" to present itself as the world's biggest video website.
 
Jon Stewart's 'so f**king good' endorsement of Book of Mormon 'not offensive' Jon Stewart's 'so f**king good' endorsement of Book of Mormon 'not offensive'
05 August 15, Omar Oakes
A print ad for the musical The Book of Mormon, which featured an expletive quote by American comedian Jon Stewart, was suitable for publication, the ads regulator has ruled.
 
Breakfast Briefing: Airbus designs 'Concorde', tea sales in decline, Sunday trading relaxed Breakfast Briefing
05 August 15, Sara Spary
Today's news includes a government consultation on extending Sunday trading hours, Airbus's patent for a supersonic aircraft and data that shows tea sales are in decline.
 
Zoella's network StyleHaul gives ten tips on vlogger campaigns Zoella's network StyleHaul gives ten tips on vlogger campaigns
04 August 15, James Stafford
Working with vloggers does not need to be difficult, provided brands go in with the mindset, writes James Stafford, European vice president at the network that hosts Zoella's channel, StyleHaul.
 
Top 50 ad agencies see 'lowest profit margins for seven years' Top 50 ad agencies see 'lowest profit margins for seven years'
04 August 15, Omar Oakes
Operating profit margins at the UK's top 50 advertising agencies are at their lowest level for seven years, according to research from accounting firm Kingston Smith W1.
 
Lidl shifts £70m media to Starcom Lidl shifts £70m media to Starcom
04 August 15, Omar Oakes
Lidl, the discount supermarket chain, has appointed Starcom Mediavest Group to handle its £70 million media planning and buying business.
 
Brittany Ferries appoints £3.5m creative account to Designate Brittany Ferries appoints £3.5m creative account to Designate
04 August 15, Gurjit Degun
Brittany Ferries has awarded its £3.5 million creative account to Designate, a specialist integrated agency based in Brighton, following a four-way pitch.
 
Butlins chooses TH_NK for digital account Butlins chooses TH_NK for digital account
04 August 15, Omar Oakes
Butlins, the holiday resort company, has appointed TH_NK as its digital agency after a competitive pitch.
 
Somethin' Else raids Zenith for client role Somethin' Else raids Zenith for client role
04 August 15, Staff
Somethin' Else, the content agency, has appointed the ZenithOptimedia client partner Hannah Lury in the new role of client services director.
 
One year to go: how Team GB will carry London 2012 'halo effect' to Rio One year to go: how Team GB will carry London 2012 'halo effect' to Rio
04 August 15, Charlotte Mceleny
Today marks one year to go until Team GB competes at the Rio 2016 Olympic Games. Marketing spoke to Olympiad Ben Ainslie and Team GB marketer Leah Davis about the plans.
 
Coca-Cola: sponsoring the Rugby World Cup a 'no-brainer' on home turf Coca-Cola: sponsoring the Rugby World Cup a 'no-brainer' on home turf
04 August 15, Josh Barrick
With the 2015 Rugby World Cup just around the corner, sponsor Coca-Cola is hoping to get the general public interested in the game with an activation at London's Tower Bridge this week.
 
Heineken hopes Rugby World Cup activity will boost flagging European sales Heineken hopes Rugby World Cup activity will boost flagging European sales
04 August 15, Sara Spary
Heineken has reported overall organic growth of 2% for the first half of 2015 to £10.9bn compared with the same period last year, though in Western Europe organic sales were down 3%. However, the company... read more
 
Football stars Ronaldo and Neymar in PokerStars Facebook campaign Football stars Ronaldo and Neymar in PokerStars Facebook campaign
04 August 15, Gurjit Degun
PokerStars, the online gambling site owned by Rational Group, has launched a Facebook campaign starring Cristiano Ronaldo and Neymar Jr.
 
Very.co.uk creates shoppable YouTube ad with Rizzle Kicks and DJ Jazzy Jeff Very.co.uk creates shoppable YouTube ad with Rizzle Kicks and DJ Jazzy Jeff
04 August 15, Shona Ghosh
Fashion brand Very has created one of the first "shoppable" YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of 'Summertime'.
 
Lucozade 'Find your Flow' by Grey London Lucozade 'Find your Flow' by Grey London
04 August 15,
Lucozade's latest UK campaign is aimed at people on the move
 
Nike ad has out-of-this-world cartoon cameos Nike ad has out-of-this-world cartoon cameos
04 August 15, Adam Olson
Looney Tunes character faces off with NBA star in new Jordan spot by Wieden + Kennedy
 
Angry Birds 2 'Bigger. Badder. Birdier' by Wieden + Kennedy London Angry Birds 2 'Bigger. Badder. Birdier' by Wieden + Kennedy London
04 August 15, Campaign staff
Game developer Rovio pulls out the visual stops for its new UK campaign
 
Passion vs. process: The big client divide? Passion vs. process: The big client divide?
05 August 15, Charles Wigley
Which kind of client company are you, Aston Martin, or British Leyland?
 
What WPP gets out of Providence/Chime deal What WPP gets out of Providence/Chime deal
04 August 15, Maisie McCabe
Keith Hunt, a managing partner at the financial advisory company Results International, explains why he thinks WPP has agreed to maintain its share of Chime as it goes private.
 
Coding: the kids are alright, but what about the grown-ups? Coding: the kids are alright, but what about the grown-ups?
04 August 15, Jon Davie
When it comes to creating a future workforce of agile minds, we are on the right track in kids, but we need to address the problem with the adults of our world, says Jon Davie, UK CEO of digital agency... read more
 
Brands need to be more Superman and less Clark Kent Brands need to be more Superman and less Clark Kent
04 August 15, Emily Fairhead-Keen
With ad spend finally up to a record high brands need to make sure they are spending like a superhero, rather than focusing on being too human, says Emily Fairhead-Keen, business director at MEC.
 
 
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