Isobar poaches business directors from Wunderman and Grey London, Adidas buys Runtastic for £154m, and Facebook introduces private messaging for brands

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Isobar poaches business directors from Wunderman and Grey London 06 August 15, Gurjit Degun Isobar, the Dentsu-Aegis Network shop, has appointed Vinod Subramanian and Ian Maybank as business directors, from Wunderman and Grey London, respectively.   Breakfast Briefing: Adidas buys Runtastic for £154m, Facebook introduces private messaging for brands 06 August 15, Shona Ghosh Today's news includes Adidas's attempt to build a fitness community through tech and apps, and Facebook introducing private messaging to Pages.   A view from Dave Trott: Innovation isn't about technology 06 August 15, Dave Trott There's a graph most new media gurus have adopted as fact.   Paddy Power's new CMO unveils first campaign: 'You're Welcome!' 05 August 15, Shona Ghosh Paddy Power has launched its first campaign under new CMO Gav Thompson, with a TV spot and the new tagline "You're Welcome!"   Instagram switches on self-service ads 05 August 15, Shona Ghosh Instagram has opened up its ads API to third-party software partners, meaning brands can buy ads on the platform without going through a salesperson.   McDonald's marketing boss on why it's rolling out its biggest ever football campaign 05 August 15, Sara Spary McDonald's is rolling out its biggest ever grassroots football campaign this August, as it seeks to tighten ties with local communities.   Watch a bee's wings flap in Thatchers' slow-motion summertime campaign 06 August 15, James Swift Time slows down around Myrtle Farm in Somerset on Friday afternoons, according to the new TV spot for Thatchers cider.   Honda launches online ad for upcoming HR-V model launch 06 August 15, Gurjit Degun Honda has launched a teaser showing a man carefully tidying up his garage to make way for the new HR-V car.   Bugaboo backlash shows why brands need to be more parental 05 August 15, Emily Fairhead-Keen Brands need to use their licence to talk to parents on a deeper level, argues MEC business director (and new mum), Emily Fairhead-Keen.   How to be a Klout influencer in 4 charts 05 August 15, Jonathan Shannon We asked the top 50 UK Klout influencers on social media for marketing and advertising how they use social media. Here's what 24 of them said.   Liberty Antonia Sadler wins Lowe Nova award 05 August 15, Gurjit Degun Work depicting the experience of living in a female body in a "photo shopped" world by Liberty Antonia Sadler has won the 2015 Lowe Nova awards.   Airbnb hires new global marketing director to create 'community superbrand' 05 August 15, Sara Spary Airbnb has appointed Brian Irving as global marketing director to lead the brand's advertising, marketing, strategic partnerships and social media globally.   Royal Mail reviews direct account 05 August 15, Maisie McCabe Royal Mail is reviewing its direct account, as it continues to develop its marketing and communications following its 2013 IPO.   Malibu signs LMFAO's Redfoo as brand ambassador 05 August 15, Gurjit Degun Malibu, the coconut-flavoured rum owned by Pernod Ricard, has teamed up with popstar Redfoo for a music video featuring the drink.   EE suspends Power Bar scheme after chargers overheat 05 August 15, Shona Ghosh EE has suspended its Power Bar swap scheme to investigate whether a hardware failure may be causing the devices to overheat.   Stop using virtual reality to repackage TV ads 05 August 15, Gavin Fox, Jason Fox Virtual reality was born to be an experiential medium - so stop giving it a bad rep with 360-degree TV ads, write Gavin and Jason Fox, creative directors at Framestore.   Rajar Q2 2015: Heart still number one but Kiss makes biggest gain in commercial radio 06 August 15, Omar Oakes Kiss, the Bauer Media-owned radio network, is the fastest growing major commercial UK radio network, according to the latest figures.   Rajar Q2 2015: Commercial radio posts stronger increases than BBC 06 August 15, Gurjit Degun BBC radio posts another increase in its overall weekly audience reach in the second quarter of the year but commercial radio stations report stronger increases.   Rajar Q2 2015: Capital regains breakfast crown in London 06 August 15, Omar Oakes Capital FM's Breakfast Show has returned to the coveted top spot in London, posting a weekly audience of more than one million listeners.                 Account Manager   Up to £32,000 Live and Breathe, London (Central), London (Greater)   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Freelance or temp to perm SENIOR ACCOUNT MANAGER & ACCOUNT DIRECTOR -digital with B2B experience   £200-350 per day - perm c. £35-55k Judi Patton, London (South), London (Greater)   Head of Partner Services   Competitve Mercedes F1, Brackley, Northamptonshire   Insight and Product Manager   Competitive Dyson, United Kingdom               See all jobs

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