Wednesday, 5 August 2015

Lexus' hoverboard, LinkedIn, Diageo searches for digital agency, SEO and content, Facebook defends video policy, virtual reality ads

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Brand Republlic
Digital PM brought to you by The Wall 5th August
 
Levitating hoverboard 'pushes boundaries' as Lexus launches campaign Levitating hoverboard 'pushes boundaries' as Lexus launches campaign
05 August 15, James Swift
Lexus has released the full online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage.
 
 
05 August 15
How LinkedIn supports the professional journey, and profits from it

If you talk to anyone about social networks, you'll hear different things about what each one is meant for. In an onstage interview with Sharethrough's co-founder and chief executive Dan Greenberg at...

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05 August 15
Search and content needs to go hand in hand

The way Google determines the quality of webpages has changed: the emphasis is now on high quality content. With recent changes to the algorithm, there has been a shift that has benefited sites with the...

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05 August 15
The Daily Poke: Long story short

Introducing Minute: a new app that enables viewers to watch and share the most relevant parts of online video clips. Each user's video feed will be tailored to their interests, and in a Tinder-like fashion...

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05 August 15
The travel industry needs to sharpen up or lose customers

Just like in the retail industry, travel companies have a huge opportunity to use big data to personalise the online shopping experience and 'targeting and personalisation' has been highlighted as the...

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Stop using virtual reality to repackage TV ads Stop using virtual reality to repackage TV ads
05 August 15, Gavin Fox, Jason Fox
Virtual reality was born to be an experiential medium - so stop giving it a bad rep with 360-degree TV ads, write Gavin and Jason Fox, creative directors at Framestore.
 
Diageo hunts for digital agency Diageo hunts for digital agency
04 August 15, Gurjit Degun
Diageo, the drinks giant that owns the Smirnoff and Bailey's brands, is on the hunt for a digital agency to work across Europe.
 
Facebook defends video policy after 'lying, cheating and stealing' claims Facebook defends video policy after 'lying, cheating and stealing' claims
05 August 15, Omar Oakes
A Facebook manager has responded to a popular video blogger's claims that the social network is "lying, cheating and stealing" to present itself as the world's biggest video website.
 
 
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