Tuesday, 4 August 2015

Ronaldo signs up for PokerStars’ Facebook campaign, brands and Wimbledon 2015, tips on vlogger campaigns, Instagram, viral videos, #UKTweetElite

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Brand Republlic
Digital PM brought to you by The Wall 4th August
 
Football stars Ronaldo and Neymar in PokerStars Facebook campaign Football stars Ronaldo and Neymar in PokerStars Facebook campaign
04 August 15, Gurjit Degun
PokerStars, the online gambling site owned by Rational Group, has launched a Facebook campaign starring Cristiano Ronaldo and Neymar Jr.
 
 
04 August 15
Which brands really won at this year's Wimbledon?

(Wimbledon) Wimbledon is a key moment in the sponsorship calendar for a number of premium brands. Competition for them is as hot off the courts, as it is for the players on the courts and Jaguar, IBM...

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04 August 15
Why Instagram's peers need to pick up the pace with smarter visual classification

There's no doubt that Instagram has fast become the shiny new kid on the advertising block and eMarketer's latest forecast predicts that the image-centric social media platform is projected to rake in...

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04 August 15
The Daily Poke: Call, collect

On 17th July 2014, Eric Garner was killed in a clash with police near Staten Island ferry terminal. News of his death would quickly go viral, highlighting ongoing issues surrounding police brutality and...

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04 August 15
We'd like a viral please

Virals are popular because they attract attention, and clients often ask to have a viral produced. But is that actually possible? I would argue no. But you can create something that has a good chance to...

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Butlins chooses TH_NK for digital account Butlins chooses TH_NK for digital account
04 August 15, Omar Oakes
Butlins, the holiday resort company, has appointed TH_NK as its digital agency after a competitive pitch.
 
Zoella's network StyleHaul gives ten tips on vlogger campaigns Zoella's network StyleHaul gives ten tips on vlogger campaigns
04 August 15, James Stafford
Working with vloggers does not need to be difficult, provided brands go in with the mindset, writes James Stafford, European vice president at the network that hosts Zoella's channel, StyleHaul.
 
Top 50 UK marketing and advertising Klout influencers on social media Top 50 UK marketing and advertising Klout influencers on social media
03 August 15, Jonathan Shannon
We asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry.
 
 
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