Thursday, 6 August 2015

Retailers and tech, Absolut Vodka and the Internet of Things, bloggers, Digital Cinema Media Awards, careers in data, i-D launches online channel Amuse

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Brand Republlic
Digital PM brought to you by The Wall 6th August
 
Retailers must use robots, digital mannequins, VR and drones to stay future proof Retailers must use robots, digital mannequins, VR and drones to stay future proof
06 August 15, Chris Mitchell
To ensure they survive on the high street, retailers must continue to innovate with new technologies and improve the customer experience, argues Chris Mitchell, account manager at Engage Works
 
 
06 August 15
Power to the people: When bloggers become influencers

When we talk about "influencers" – a term that's becoming ubiquitous within modern marketing speak – we often forget that in the distant past influencers were the revered men and women writing for the...

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06 August 15
Why a career in data needs a mathematical and creative brain

(Flickr/r2hox) Data is fast becoming the bedrock to many of the most eye catching and effective marketing campaigns we are seeing today. The Cannes Data Lions speak for themselves. But there remains...

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06 August 15
The Daily Poke: Harvey, you're nicked

Everybody loves a freebie. Fact. And Harvey Nichols have taken this idea to launch their new rewards app. Using real CCTV footage to surprisingly comic effect, we're witness to some light-fingered shoppers...

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06 August 15
Brands need to turn 'shiny' technology into an enabler, not just an accessory

The obsession with 'the shiny' in companies is a predictable trait. We covet technology that looks cool, can do so much, but it is either misunderstood, misused or forced upon poor innocent employees trying...

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How Absolut Vodka will use the Internet of Things to sell more than 'static pieces of glass' How Absolut Vodka will use the Internet of Things to sell more than 'static pieces of glass'
06 August 15, Shona Ghosh
Most FMCG companies sell 'dead products', in that once they're off the shelf, there's little more a brand can do to talk to a consumer.
 
Digital Cinema Media Awards entry list announced Digital Cinema Media Awards entry list announced
06 August 15,
Digital Cinema Media (DCM) has announced the full entry list for the inaugural Digital Cinema Media Awards, held in association with Campaign and Media Week.
 
Style bible i-D launches online channel Amuse Style bible i-D launches online channel Amuse
06 August 15, Gurjit Degun
I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse.
 
A view from Dave Trott: Innovation isn't about technology A view from Dave Trott: Innovation isn't about technology
06 August 15, Dave Trott
There's a graph most new media gurus have adopted as fact.
 
 
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