This week's most read news and best ad campaigns: Agencies see lowest profit margins in years, Lidl awards media account, PokerStars kicks off campaign with football stars

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This week's most read news and best ad campaigns Most read news Top 50 ad agencies see 'lowest profit margins for seven years' Omar Oakes Operating profit margins at the UK's top 50 advertising agencies are at their lowest level for seven years, according to research from accounting firm Kingston Smith W1. Lidl shifts £70m media to Starcom Omar Oakes Lidl, the discount supermarket chain, has appointed Starcom Mediavest Group to handle its £70 million media planning and buying business. Football stars Ronaldo and Neymar in PokerStars Facebook campaign Gurjit Degun PokerStars, the online gambling site owned by Rational Group, has launched a Facebook campaign starring Cristiano Ronaldo and Neymar Jr. Renault, Fitness First and Strada among brands with tube strike offers Kate Magee Another day, another tube strike in London. This time, it coincides with National Oyster Day. Oh the irony. Never ones to miss out on an opportunity, here's what brands are doing to make the most of the captive audience. Walker and De Souza split from Karmarama James Swift Karmarama's group executive creative directors, Sam Walker and Joe De Souza, have left the agency. Levitating hoverboard 'pushes boundaries' as Lexus launches campaign James Swift Lexus has released the full online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage. Royal Mail reviews direct account Maisie McCabe Royal Mail is reviewing its direct account, as it continues to develop its marketing and communications following its 2013 IPO. Agencies line up for Virgin Active's creative account Kate Magee Virgin Active, the gym chain backed by Sir Richard Branson, is on the hunt for a creative agency. Diageo hunts for digital agency Gurjit Degun Diageo, the drinks giant that owns the Smirnoff and Bailey's brands, is on the hunt for a digital agency to work across Europe. Tanqueray re-works Iggy Azalea's 'Fancy' James Swift Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea's Fancy for a campaign airing in Spain. Honda launches online ad for upcoming HR-V model launch Gurjit Degun Honda has launched a teaser showing a man carefully tidying up his garage to make way for the new HR-V car. Isobar poaches business directors from Wunderman and Grey London Gurjit Degun Isobar, the Dentsu-Aegis Network shop, has appointed Vinod Subramanian and Ian Maybank as business directors, from Wunderman and Grey London, respectively. Andy Hart parts company with Microsoft after AOL ad sales deal Omar Oakes Andy Hart, the vice president of advertising and online for Microsoft Europe, has left the tech giant following the decision to move its global ad sales to AOL. Princess Cruises appoints Baber Smith as first creative shop Gurjit Degun Princess Cruises, the American cruise company owned by Carnival, has appointed Baber Smith to handle its creative business in the UK. Rajar Q2 2015: Commercial radio posts stronger increases than BBC Gurjit Degun BBC radio posts another increase in its overall weekly audience reach in the second quarter of the year but commercial radio stations report stronger increases. Ribena campaign targets adults in the wake of war on sugar James Swift Ribena has switched to targeting young, family-free adults in its new campaign as Tesco pulls the sugary drink, along with others aimed at kids, from its stores. Smartphones overtake laptops for internet use: what next for mobile ads? A third of British internet users see the smartphone as their go-to device for going online, so what next for ads on mobile devices? What WPP gets out of Providence/Chime deal Maisie McCabe Keith Hunt, a managing partner at the financial advisory company Results International, explains why WPP has agreed to maintain its share of Chime as it goes private. Top Work Lucozade "find your flow" by Grey London Lucozade's new campaign seeks to reposition the brand less as a hangover cure and more as the drink of choice for busy people on the move who want to be on top form. Angry Birds 2 "Bigger. Badder. Birdier" by Wieden & Kennedy London Rovio, the company that creates Angry Birds, either has a marketing budget to be reckoned with or its production company is a miracle worker, because the new spot for the popular mobile game is a visual treat. Three and LG "unboxing" by Wieden & Kennedy London Three and LG have come up with a novel way to promote the unboxing of the new LG G4 smartphone. DC Shoes "Robbie Maddison's pipe dream" by DC Shoes DC Shoes' online film of a motocross rider using a converted dirt bike to surf waves has gone viral. Lexus "slide" by CHI & Partners Lexus has released an online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage. Paddy Power "shirt cannon" by Lucky Generals Paddy Power's first TV campaign since dumping BMB for Lucky Generals introduces a new strap line - "you're welcome". Ad of the Day: Jimmy's Iced Coffee "keep your chin up" by Fearlessly Frank Jim Cregan, the founder of Jimmy's Iced Coffee, has released a rap video to promote his product. Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple See all jobs

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