Brands make the most of the tube strike, Content lessons from the Great British Bake Off, What next for mobile ads?

view in web browser add to safe senders list August 06, 2015 Campaign Daily Fix

Latest news Renault, Fitness First and Strada among brands with tube strike offers Kate Magee Another day, another tube strike in London. This time, it coincides with National Oyster Day. Oh the irony. Never ones to miss out on an opportunity, here's what brands are doing to make the most of the captive audience. The Great British Bake-off: what it tells us about successful content Chris Clarke With a record 9.3 million viewers tuning into to watch the return of the BBC's annual cooking contest, Digitas LBi's chief creative office argues that its success as a 'happy accident' with big implications. Smartphones overtake laptops for internet use: what next for mobile ads? A third of British internet users see the smartphone as their go-to device for going online, so what next for ads on mobile devices? Watch a bee's wings flap in Thatchers' slow-motion summertime campaign James Swift Time slows down around Myrtle Farm in Somerset on Friday afternoons, according to the new TV spot for Thatchers cider. Surfbike or Hoverboard: which ad stunt impressed you most? James Swift Two brands this week have wowed online audiences with feats of engineering. But which one did it best? Havas Media Group creates chief insight role for IPG Mediabrands' Yvonne O'Brien Omar Oakes Havas Media Group has appointed Yvonne O'Brien, the former managing director of IPG Mediabrands marketing sciences UK and Ireland, as group chief insight officer. Honda launches online ad for upcoming HR-V model launch Gurjit Degun Honda has launched a teaser showing a man carefully tidying up his garage to make way for the new HR-V car. Isobar poaches business directors from Wunderman and Grey London Gurjit Degun Isobar, the Dentsu-Aegis Network shop, has appointed Vinod Subramanian and Ian Maybank as business directors, from Wunderman and Grey London, respectively. Rajar Q2 2015: Capital regains breakfast crown in London Omar Oakes Capital FM's Breakfast Show has returned to the coveted top spot in London, posting a weekly audience of more than one million listeners. Rajar Q2 2015: Heart still number one but Kiss makes biggest gain in commercial radio Omar Oakes Kiss, the Bauer Media-owned radio network, is the fastest growing major commercial UK radio network, according to the latest figures. Rajar Q2 2015: Capital regains breakfast crown in London Omar Oakes Capital FM's Breakfast Show has returned to the coveted top spot in London, posting a weekly audience of more than one million listeners. Digital Cinema Media Awards entry list announced Digital Cinema Media (DCM) has announced the full entry list for the inaugural Digital Cinema Media Awards, held in association with Campaign and Media Week. Liberty Antonia Sadler wins Lowe Nova award Gurjit Degun Work depicting the experience of living in a female body in a "photo shopped" world by Liberty Antonia Sadler has won the 2015 Lowe Nova awards. The Work Ad of the Day: Lexus "slide" by CHI & Partners Paddy Power "shirt cannon" by Lucky Generals Jimmy's Iced Coffee "keep your chin up" by Fearlessly Frank Editor's pick A view from Dave Trott: Innovation isn't about technology Dave Trott There's a graph most new media gurus have adopted as fact. Rain, rain, go away Sue Unerman The last couple of weeks of July felt like a very British summer - especially the penultimate Friday, when an ark would have been appropriate as a way of navigating Soho. Adlanders could have boarded it two by two! Also in the news How Absolut Vodka will use the Internet of Things to sell more than 'static pieces of glass' Shona Ghosh Most FMCG companies sell 'dead products', in that once they're off the shelf, there's little more a brand can do to talk to a consumer. Shell kicks off 'treasure hunt' with Ferrari to target millennials Sara Spary Fuel brand Shell is launching a treasure hunt in London, Berlin and Warsaw as it looks to connect with millennial consumers. More than performance: why marketers should embrace storytelling with programmatic Nigel Gilbert Digital ad buying has been transformed and performance advertisers have embraced the benefits but Nigel Gilbert, VP strategic development EMEA at AppNexus, explains why programmatic brand storytelling at scale is now a reality for brand building. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple Content Producer £32000 - £280000 per annum + Benefits Major Players, London See all jobs

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