Royal Mail reviews direct account, Lexus defies gravity with hoverboard campaign, Diageo seeks digital agency

view in web browser add to safe senders list August 05, 2015 Campaign Daily Fix

Latest news Royal Mail reviews direct account Maisie McCabe Royal Mail is reviewing its direct account, as it continues to develop its marketing and communications following its 2013 IPO. Levitating hoverboard 'pushes boundaries' as Lexus launches campaign James Swift Lexus has released the full online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage. Diageo hunts for digital agency Gurjit Degun Diageo, the drinks giant that owns the Smirnoff and Bailey's brands, is on the hunt for a digital agency to work across Europe. What does the Providence/Chime deal mean for VCCP? James Swift Providence's proposed £374 million deal with WPP to buy Chime has been touted as a sports marketing push - so where does that leave Chime's ad agency, VCCP? Malibu signs LMFAO's Redfoo as brand ambassador Gurjit Degun Malibu, the coconut-flavoured rum owned by Pernod Ricard, has teamed up with popstar Redfoo for a music video featuring the drink. Bugaboo backlash shows why brands need to be more parental Emily Fairhead-Keen Brands need to use their licence to talk to parents on a deeper level, argues MEC business director (and new mum), Emily Fairhead-Keen. Jon Stewart's 'so f**king good' endorsement of Book of Mormon 'not offensive' Omar Oakes A print ad for the musical The Book of Mormon, which featured an expletive quote by American comedian Jon Stewart, was suitable for publication, the ads regulator has ruled. Facebook defends video policy after 'lying, cheating and stealing' claims Omar Oakes A Facebook manager has responded to a popular video blogger's claims that the social network is "lying, cheating and stealing" to present itself as the world's biggest video website. Passion vs. process: The big client divide? Charles Wigley Which kind of client company are you, Aston Martin, or British Leyland? The Work Ad of the Day: DC Shoes "Robbie Maddison's pipe dream" by DC Shoes DC Shoes' online film of a motocross rider using a converted dirt bike to surf waves has gone viral. Editor's pick An unhappy agency/client alliance works both ways Claire Beale One of London's less decorated executive creative directors recently took me through a presentation of a major new ad campaign. History of advertising: No. 142: The Pompeii penis Amid Pompeii's ruins is a curbstone into which has been carved a penis proudly pointing the way to what was once one of the city's most popular brothels. Also in the news Keeping up with the Gomezes: Why marketers should pay attention to the 'Latino Spring' Gustavo Martinez Latinos want to be represented in media, unlimited by stereotypes, says J. Walter Thompson's worldwide chairman and CEO One year to go: how Team GB will carry London 2012 'halo effect' to Rio Charlotte Mceleny Today marks one year to go until Team GB competes at the Rio 2016 Olympic Games. Marketing spoke to Olympiad Ben Ainslie and Team GB marketer Leah Davis about the plans. Stop using virtual reality to repackage TV ads Gavin Fox, Jason Fox Virtual reality was born to be an experiential medium - so stop giving it a bad rep with 360-degree TV ads, write Gavin and Jason Fox, creative directors at Framestore. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple Video Account Executive £25000 - £27000 per annum Lipton Fleming, London See all jobs

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