| | | | | | Lidl, the discount supermarket chain, has appointed Starcom Mediavest Group to handle its £70 million media planning and buying business. | | | | | | | | | | | | | Andy Hart, the vice president of advertising and online for Microsoft Europe, has left the tech giant following the decision to move its global ad sales to AOL. | | | | | | | | | | | | | Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.
| | | | | | | | | | | | | A week in the life of the commercial leader of an independent outdoor media company with big ambitions from Grant Branfoot, sales director at Outdoor Plus. | | | | | | | | | | | | | | | | | | | | There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone. | | | | | | | | | | | | | Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. | | | | | | | | | | | | | Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. | | | | | | | | | | | | | A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. | | | | | | | | | | | | | There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. | | | | | | | | | | |
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